The operation of forums is more difficult than that of websites. Some websites only need to focus on traffic, while forums must not only focus on traffic but also on user loyalty. In some aspects, loyalty is even more important than traffic. It is more important, and the acquisition of loyalty cannot be achieved simply through various publicity methods, but starts from cultivating internal skills to increase the appeal to users, thereby gradually converting traffic into loyal users of the forum step by step. .
However, although many webmasters who currently operate forums also know the importance of user loyalty, in order to get more traffic to their forums, they hope to drive user loyalty through the increase in traffic, and thus fall into the misunderstanding of operating forums. , blindly pursue the traffic of the forum, and ignore the construction of the forum itself, resulting in a vicious cycle of more traffic but less loyalty. Next, the author will analyze in detail the misunderstandings in forum operation that deliberately pursue traffic.
1: Deliberately pursuing traffic will inevitably focus on forum marketing.
Many webmasters who operate forums still follow the idea of website operation. As long as the forum traffic increases, the profits of the website will increase. Therefore, the main profit model of the forum is the advertising alliance, and then they start to other forums. Publish links, attract traffic through various soft articles, perform SEO optimization to improve website rankings, etc. These publicity and marketing tasks almost occupy the webmaster's usual working time, and there is no time to observe the stability and security of the forum, and the content of the forum. Has it been fully occupied by the posting machine, etc.?
Without the support of high-quality content, it is difficult for the traffic converted through various publicity methods to further increase the stay time. This will only increase the bounce rate of the forum, and a lot of traffic that comes to the forum generally has obvious Purpose-oriented, rarely pay attention to various advertising links posted on the forum, so even if there is a lot of traffic, the income of the advertising alliance will not be very high, and it is not even as high as the cost of publicity and marketing, so it is difficult to achieve long-term operation of the forum.
2: If you deliberately pursue traffic, you will definitely ignore the interactive nature of the forum.
As a forum, the most important thing is interaction. The main function of the forum is to provide a platform for forum members to communicate and learn. This is completely different from the one-to-many relationship of information websites. However, those who can pursue forum traffic often pursue What is more, it is a simple one-to-many operating relationship, rather than a cross-cutting operating relationship, which ultimately leads to a reduction in the interactive attributes of the forum, and a decrease in the attractiveness of user traffic. The stickiness of the forum is almost lost, and there is no support from loyal members. How can we attract new members and increase the popularity of the forum?
Three: Deliberately pursuing traffic, often ignoring the pursuit of target users
Generally, the way to increase the traffic of the website is the publicity method of Guangsan.com, which targets different types of user groups. Anyway, the more traffic the website has, the better. Even some webmasters know that their forums have target users. , such as local community forums, often target local user groups, but in order to allow foreigners to live in their own communities, they will also try their best to promote through various channels to attract more users to join.
This method cannot be said to be completely wrong, but there is one thing that must be avoided, that is, in terms of converting traffic, you must focus on your target users to convert. After all, forums are not websites. The reason why forums can generate huge profits is It is often obtained through loyal members. The size of the traffic only occupies a small part of the forum's profit structure. Therefore, when promoting, it must be combined with the target group. Let's take the local community above as an example. In fact, Online publicity is not as effective as offline publicity. After all, it is all local and can easily resonate with local users.
It can be seen that the way of operating a forum that deliberately pursues traffic is a typical operation method that is generalized and does not form the core of forum operation. Only the webmaster can transform the deliberate pursuit of traffic development into actively cultivating internal skills to enhance the cohesion and attraction of the forum. We must work hard to improve the user experience and security of the forum. On this basis, we can carry out targeted marketing to the target group, so as to achieve twice the result with half the effort. The above content is contributed by the webmaster of the Alkaline Food Network www.jxsw123.com , please keep the URL for reprinting, thank you!
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