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After the initial cultivation period, local portal website operations often face a critical period of transformation when their popularity and operations have a certain foundation. However, in this stage, management misunderstandings often lead to blind expansion of investment and operation. Instead, it is at a standstill. Most local portals are often in a difficult entrepreneurial period in the early stages. However, if there is a corresponding entrepreneurial team, it is not easy to have major problems in later management; while other local portals often accumulate time and capital. users, but at this stage there is precisely no cohesion process of the core entrepreneurial team. In the later stage, the lack of this core team will bring huge negative effects to the upgraded management.
Because in the process of website transformation, there will inevitably be a stage of industry segmentation, and due to different characteristics of each industry, the content and business operations that need to be implemented are also very different. At this time, the channel person in charge of the corresponding industry will play a very critical role. The role of middle management. In the early stages of entrepreneurship, the existence of a core team reduces the need for standardized management to a certain extent, but when the company expands investment and personnel scale, hierarchical management of levels and levels becomes urgent. As the scale increases, the details and levels involved will increase correspondingly. At this time, it is impossible for the founding team to intervene in the details of all matters in the past way, because this will greatly fragment the management and reduce the cost. Management efficiency will also cause corporate leaders to be involved in affairs that are too low-level, and will also affect the leader's decision-making orientation. The issue of industry segmentation was mentioned above. People with relevant resumes will naturally have more ideas and ideas than ordinary staff in promoting channels and business. This is also something we can see on many local websites. Experienced people with industry experience will be invited to participate in channel operations through some channels. For this, it is more like an emergency medicine than a permanent solution. Spending a lot of money to invite experienced people, but neglecting the other in management will bring many problems to the specific operation: due to trust reasons, these people do not have enough authority to manage the department and provide business guidance, which directly leads to unclear channel guidance and overall overall Inefficiency is low and performance targets cannot be achieved. In the long run, it will enter an endless cycle. If business leaders cannot make good judgments and simply consider using personnel changes to promote business improvement, it is actually putting the cart before the horse and it will be very serious. to the extent that it causes employees to feel insecure. The fundamental way to solve this problem is to quickly establish the company's core team no matter what method is used. The candidates can come from the early entrepreneurial team or through recruitment and other methods, but the key elements of the core team must meet the following points:
1. Judgment: To a certain extent, the middle management is an extension of the thinking of the company leaders, but it is by no means a simple copyer and executor. They must also learn to judge the right and wrong decisions of their superiors, and make necessary suggestions for the development of the company at critical moments. Suggestions and strategies, but also make correct judgments on the development situation of channels and departments, and make correct decisions.
2. Operational ability: In many companies, we have found such a problem. Department heads lack the necessary understanding of grassroots business or lack of business capabilities, which directly leads to distrust and contempt among subordinate employees. It has a great negative impact on establishing the authority of department heads, and we have even seen cases where people were forced to leave the corresponding positions because of this.
3. Execution ability: This item requires no explanation. People without execution ability cannot be qualified for any management position.
4. Management ability: Including self-management, time management, department management and other aspects of management ability, able to make necessary intervention and guidance in the business of the channel and department in charge through management means.
5. Pressure-bearing ability: Accept the goal, withstand the corresponding pressure, and pool the efforts of the department to complete it.
6. Identity: including identification with corporate values and identification with major corporate decisions.
It should be added that the core teams of many companies attach great importance to the loyalty of core members, but in fact, in the process of advancing specific affairs, loyalty is not an absolute factor, and in some cases it may even affect the judgment of corporate leaders on personnel. How to achieve overall management of the enterprise through the core team? What follows are the issues that business leaders must pay attention to:
1. Empowerment Empowerment is an important beginning to achieve overall management through the middle level. If the prestige of middle-level managers cannot be quickly established, it will have an extremely negative negative impact on the subsequent business development. Of course, most middle-level managers still need to gradually establish their prestige through business operations, but in the early stage, the company's empowerment can speed up this process to a great extent.
2. Don’t skip levels. This is an inevitable problem for founders when many portals are transforming. Due to the habitual interference in everything in the early entrepreneurial stage, this directly affects the management behavior of the middle-level to a large extent. It is very difficult to overcome this. Simple, results-only theory: only the results, not the process. Decision-making changes and strategy adjustments are directly determined based on the results.
3. Understand the overall dynamics through necessary management methods. Weekly plans and weekly summaries are important means of maintaining management and are also key elements for corporate leaders to control the general direction. Strategies can be adjusted in a timely manner by correcting plans and checking results. While the middle management implements the goals to employees, they must also provide specific requirements and guidance for business operations, understand the working status of employees through effective performance management methods, and control and intervene in the results.
4. Dismantle the work and streamline it. When we communicate with many colleagues in the industry, we often hear complaints about talent training. It seems that you have to try your luck to meet people who can really advance the business. In fact, in any company, At this time, truly comprehensive and comprehensive talents are rare. For the content operation of local portal websites, the real creative work is actually a small part of all the work. Most of the work can be broken down into simple processes and handed over to the most basic employees to execute.
This is like McDonald's or KFC. No one on the assembly line knows how to make it, but with disassembly work, they can still provide consumers with the fastest and most delicious fast food. This can also avoid entering into the misunderstandings of personnel recruitment and training that many websites have been confused about. When the middle-level managers have just taken over and are still understanding the details of the work, you can also use process dismantling to help them quickly grasp the process. However, this is only process analysis, and you should not interfere with specific execution control. When the portal website is going through a period of transformation, establishing a good management level will be of great help to the independent development of later businesses and channels. This process also allows many business founders to get rid of the habit of doing it themselves. We often say that the development bottleneck of a website does not lie in the right time and place at all, but rather in the founder himself. Improvement in management awareness can greatly reduce the uncertainty of the company's development direction, and can also allow the founder and the core team to work independently. Do your job well, and do what you should do well, instead of having the embarrassing situation of corporate leaders interfering in everything and middle-level managers having nowhere to perform.
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