Following the "Baidu earthquake" in late June last year, Baidu had another "big earthquake" in late June this year. Many websites were affected by the scam. For a time, small and medium-sized website webmasters and SEOERs were so anxious that they checked the Baidu data of the website N times a day, but nothing was found. improvement. Talking about the "Baidu Earthquake" in late June last year, many webmasters today still have lingering fears. At that time, the number of included websites (Baidu site: number of URLs) shrank significantly. Some websites originally had more than 30,000 included items in Baidu. The number dropped to less than 100, and this situation lasted for about two weeks. After July 3 last year, the number of included websites gradually came back, but in the end Baidu did not give a clear answer to the eager webmasters. In late June this year, Baidu also targeted many small and medium-sized websites without any warning. First, in mid-June, some webmasters and SEOERs reported that many high-quality articles on their own websites (blogs) had been published without any suspicion of cheating. High-quality original content is not included in Baidu, and this situation continues to this day.
After mid-June, the inclusion volume of some websites plummeted
Unexpectedly, this was just the beginning, and then the number of Baidu indexes (Baidu site: number of URLs) of some websites suddenly dropped significantly, and the number of indexes fluctuated, changing every day. For example, in mid-June, the number of Baidu inclusions of a website I had previously worked for dropped sharply from more than 7,000 to more than 4,000. On June 28, the number dropped sharply to 1,900.
One wave after another, when the Baidu inclusion volume of these websites did not improve, a large number of websites with K (no Baidu snapshots) on their homepages appeared in the friendly links of more websites. At that time, too many webmasters were in a hurry. I am busy downloading friendly links in an attempt to protect myself. However, after June 22, many websites with certain authority in the industry and good industry keyword rankings suddenly disappeared, and Baidu's weight returned to zero. In the next few days, more websites were shut down one after another, and many websites were even banned. For a time, various webmaster forums were filled with laments and curses.
In June this year, the Baidu earthquake caused many website keyword rankings to return to before liberation overnight.
It is worth noting that although compared with last year, Baidu's "big earthquake" is worse than last year, but like Baidu's big earthquake in late June last year, Baidu has still remained silent - even Baidu only launched it at the end of May. Although there are complaints in the webmaster community, Baidu search engineer Lee has also answered some basic questions about website SEO in the community these days as usual. But what is puzzling is that Baidu official has not made any official statement about the fierce fluctuations in Baidu rankings and K station issues that many small and medium-sized website webmasters and SEOERs are currently paying great attention to. Even Baidu search engineer Lee has not expressed any opinions on the webmasters. Questions that were asked by name were never answered, and Baidu’s official Weibo did not mention this at all, which can’t help but make people think.
Baidu Lee answered other questions, but avoided the current Baidu earthquake issue that webmasters are most concerned about.
Based on the current development trend, it is estimated that the Baidu ranking data of the vast majority of small and medium-sized websites will continue to be turbulent for a period of time - it is certain that as a mature search engine, Baidu cannot continue to be so turbulent, but "diseases come like a mountain." , the disease goes away like spinning threads." For the vast majority of websites, it is not easy to return to the rankings before the Baidu earthquake. After the Baidu earthquake in late June last year, the inclusion volume of most websites was also the same. It took a long process to gradually recover.
Moreover, when the vast majority of websites were gradually improving after the Baidu earthquake in July last year, in mid-July, the homepages of several SEO training websites such as SEOWHY, Liweihui, and Langyu SEO were K-listed and even their websites were K-listed by Baidu. The key point The word ranking has plummeted. At that time, people in the industry were panicking, and there were rumors that Baidu had artificially intervened in the "SEO training" website. After the Baidu earthquake this year, it is really interesting to see whether Baidu will take similar actions to scare the monkeys against SEO.
At the same time, we must remind all webmasters and SEOERs that in this time of chaos, everyone should not blindly place friendly links or send out large-scale external links in the hope of regaining rankings through some SEO skills. Stability is the most important thing. Continue to maintain the website on a normal and regular basis. From original content to regular external link building, the right answer is to let everything take its course. Because it is impossible for Baidu to completely win down all the top-ranked websites. Since it is certain that it has not over-optimized or cheated, it is necessary to stick to its website planning with full confidence and not to be shaken by temporary search engine fluctuations. Moreover, the two major earthquakes in Baidu last year and this year showed that although SEO methods are still the most effective marketing methods at present, there is nothing wrong with paying attention to website SEO, but the fragility of SEO that relies too much on search engines is also evident.
Therefore, "all eggs cannot be put in one basket". All marketing methods must be integrated, and the construction of website user growth system must be paid attention to. Only by truly turning search engine traffic into loyal users of the website can we truly maximize website SEO benefits and finally achieve effective reduction of Website marketing relies on search engines.
Furthermore, from a deeper perspective of life growth, as long as we treat it correctly, continuous "big earthquakes" like Baidu will greatly enhance our ability to withstand shocks and psychological endurance. Because all valuable things in the world require our constant pursuit, "Nothing can be achieved casually." Wang Anshi said in "A Journey to Baochan Mountain": "If the barbarians are close, the travelers will be crowded; if the dangers are approaching, the travelers will be crowded." If it is far away, few will be able to reach it. However, the wonders, weirdness, and unusualness of the world often lie in the danger and distance, and it is difficult for people to reach it, so it cannot be reached only by those who are determined."
Of course, realizing the established SEO plan of the website is the goal we pursue, but in the face of all kinds of unforeseen blows, in the process of implementing the website SEO plan day after day, we must develop the ability to overcome all difficulties and persist. Our good habits of established planning can truly "let the website optimize our lives", then no matter what we do in the future, we will benefit for life.
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