Have you ever considered the order of keyword rankings during the website optimization process? That is to say, which keywords rank first and which keywords rank last. The order I am talking about here refers to the case where the website has only one theme. . I still need to give you an example here, otherwise you may not understand. For example, taking SEO training as an example, the keywords included in our title are SEO practical training, SEO money-making training, SEO free training, SEO free training tutorials, how much does it cost to train SEO, and SEO online training. This is what is called a website that only revolves around the word SEO training, and the theme is highly targeted. For example, if the words SEO, website construction, website promotion, and website copying are included in a title, what we need to do is these words, then these words do not belong to the website and have only one theme. It is recommended that you do not do this, because it will Dispersing the weight of your website, professionalism is becoming more and more important in search engines, because there is still a weak correlation between these words, which is very detrimental to ranking. Of course, if this is the case, the order of keyword rankings will not have such a strong promotion effect. Let’s take the first group of keywords as an example to illustrate.
Everyone thinks which keyword should rank first and which keyword ranks last in this SEO training website. The author’s opinion is that the easiest keyword ranks first. We first have to analyze the index, competition level, etc., and what we need to do List all the keywords from difficult to easy. The most difficult thing is to rank the subject keyword SEO training at the end. Why is this a situation and what are the benefits of doing so? The author will analyze it one by one.
To understand the benefits of sequential ranking of keywords, we have to look back at the two algorithms that shape search engine rankings, which can also be said to be two-stage algorithms. The first algorithm is the link algorithm. This is based on the fact that search engines can only look at other websites' recognition of this website when there is no user data. I believe everyone here understands it. The second algorithm is based on user experience. I believe everyone knows the most about the click principle. The first thing a website comes into contact with when ranking is the link algorithm. At that time, the search engine had too little data on a new website. So if we want to rank, external links are actually the most important. We first add simple keywords with a small number of external links, and make them within the first two pages, so that our website can quickly get rid of the first-stage algorithm of links. Come to the second set of algorithms, which is the user experience algorithm.
When the second set of algorithms is working, the weight of the first set of algorithms is greatly reduced. We can quickly get rid of the hard life of sending external links and spend more time on improving the user experience of the website. And if the situation is the opposite, if you start with the most difficult keyword SEO training, then you don’t know how many external links and how long it will take to reach the second set of algorithms. This will waste countless hours doing the same thing. And if we start with long-tail keywords, it will also promote our core keywords. For example, if we make an anchor text for how much SEO training costs. In fact, the word SEO training also has a promoting effect, but if you make an anchor text for SEO training, it is impossible to promote how much SEO training costs. Because this is the principle of inclusion and non-inclusion.
If you can put SEO practical training, SEO money-making training, SEO free training, SEO free training tutorials, how much does it cost to train SEO, SEO online training and all these keywords that contain SEO training on the homepage, I believe that the word SEO training is very easy. Taken. Of course, this also has a prerequisite, that is, the user experience of your website is good, users like your site, and your site has definitely helped users. Under such circumstances, it is not difficult to win SEO training in one fell swoop. In fact, the final competition between websites must be the competition of user experience, not the competition of external links. The competition outside the top 20 is external link competition, and the competition within the top 20 is experience.
If you follow this difficult and easy way to rank, the biggest advantage is to save a lot of time and avoid sending countless external links. But now there are very few people who really realize this problem. Some people are aware of this problem and know that making keywords should be easy first and then difficult. But I don’t know what the principle is. In fact, the principle is what I mentioned before. The content of the article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . I hope everyone will have a clearer understanding of keyword ranking and realize the importance of keyword ranking.
(Editor: Yang Yang) The author collects the personal space of the funniest jokes on Weibo in 2012