Many novice webmasters start building websites as soon as inspiration comes to them. They skip researching keywords and don’t know whether the website they build in the future will bring traffic or whether it can be done well. They just focus on making the website a good one. Besides, this is one of the biggest mistakes that many novice websites make. Later, as I gradually understood SEO knowledge, I finally found out the reason why I worked so hard but had no rankings or no traffic. These It all has to do with not researching keywords at the beginning. When I had no choice, I found the A5 SEO diagnosis and optimization team ( http://seo.admin5.com/topic-seo.html ). After they made a comprehensive diagnosis of the website, they found that although Since the original mistake was a bit difficult to solve, it is not completely unsolvable. If the target keyword of your website is too hot, you can give up ranking for this target keyword and switch to ranking for long-tail keywords. You must know that after ranking these long-tail keywords, the traffic they bring cannot be underestimated. Just imagine, does one word bring more traffic, or more than a hundred? Isn't this obvious? If so Because the selected words are too cold, then after improving the ranking of the target keywords, then make some long-tail words with relatively high search volume, and finally promote them more, such as blog messages, forum promotions, and online excerpts. Promotion, Weibo promotion, Tieba, Q&A platform promotion, etc. I believe that if you do a good job in promotion, the website traffic should also be considerable. It can be seen that you must do a good job in keyword research to avoid the above problems again.
A certain amount of people need to search
If the website's target keywords are not even searched, then what's the point of doing it? It won't bring any traffic, and no users will want to see your website. Do you just look at it every day? Therefore, The target keywords of the website cannot be taken for granted. They must be determined after comprehensive research and investigation. If you use the name of the company as the target keyword, how many people know it? How can others search for it if they don’t know it? And the search by others mentioned here does not mean just a few people, but a certain amount, so that many people can search.
More search volume, less competition
There are many words with search volume, such as the recently popular Weibo. The search volume for this word is definitely enough, but for small and medium-sized enterprises and individual webmasters, can this word be ranked among the top on Baidu? If you say If you have the strength and can do it, then of course words like yours will work, but if you can’t guarantee it, then choose some words that are relatively less competitive and less difficult, such as: Weibo marketing is a word that has less competition than Weibo. There are many words, the difficulty is also reduced a lot, and there is a certain amount of search traffic. Only by finding such words can we get better results within a certain budget and period.
Effective traffic is an asset
Many webmasters are pursuing rankings and traffic, but is this really the case? If there is no conversion rate, what is the meaning of traffic and rankings? Even if some companies or individual webmasters have achieved it with some very popular words It is meaningless if it is in the top positions of search engines but has no conversions, no orders, and no customers. Therefore, only the conversion brought about by effective traffic is the goal and our real asset.
Continuously expand and explore new opportunities
If we only think about it with our own heads, we probably only have so many words after thinking about it. The search terms may not change, but often everyone’s thinking is different, and users may think of searching for all kinds of things we I have never thought about words that have never appeared before. These are normal. After all, everyone’s thinking is different. Therefore, we SEO personnel, when our thinking is limited, it is best to make good use of the information provided by search engines. Keyword expansion tools, or analyzing website traffic, will allow you to make unexpected discoveries. You can see many words that you have never thought of, but there are a certain number of searches, and the competition is small. If you find such potential words, then you can add new website columns or write some articles in this area to expand the content of the website.
In short, doing a good job of keyword research can make you confident and not know anything about the future development of your website. Moreover, if you choose the right keywords, it can also directly help you improve your website ranking, A5 SEO Diagnosis and Optimization Team I really don’t want to encounter such a customer website again. I hope that after reading this article, novice webmasters can really research keywords and know them well when building websites in the future.
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