Hello everyone, my name is Muzi Chengzhou. Previously, I introduced to you my insights into website links in SEO after reading Li Jianzhong's article "The Power of Links Establishes Evaluation Dimensions of Link Quality" - "Using the Value Orientation of Links to Optimize Website Links". Among them, for "Links The dimensions in the article "The Power of Links" only talk about three aspects: quantity, speed and frequency (see "Website Link Optimization: Link Value"). Today I will share with you the remaining five dimensions of link value orientation.
1. Website links serve to obtain accurate traffic!
The role of publishing website links should be to guide precise traffic, which means we are required to publish these links to places that can bring direct traffic. For example, in-site links are mostly recommended links for users (it was also mentioned in the previous article that recommended links can increase the speed of user access). If we mentioned in the article that in the keyword ranking, we need to increase the ranking to improve the ranking. Regarding quality links, here is a relatively comprehensive article on high-quality external links that I have compiled for you. Friends who want to know the relevant knowledge will definitely click to view it. This will guide accurate intended traffic to the website.
External links, which are the top priority of website SEO, also need to be operated in this way. This is what we really need to do to build external links to obtain accurate and direct traffic. Many friends understand that SEO is to do keyword rankings. Of course, the more scientific website optimization work is to optimize the entire site. Different keyword strategies are formulated at each stage, but in fact, whether it is keyword ranking optimization or entire site optimization It is just a process for us to obtain website potential customer traffic through SEO. Our ultimate goal is to obtain traffic. If we can directly obtain target traffic through SEO, then it will save the intermediate process and reduce the traffic loss rate in the process. It's like two people running a race, both 110 meters, but with a few hurdles in the middle. Maybe you will fall on the road like Liu Xiang tragically in the Olympics. If you don't consider these obstacles, you may have an easier time. Then the thinking of building external links is based on this goal. For example, we build our own Weibo links, build our own website content links, set up sharing plug-ins on the website, and set up subscription tools, all for the convenience of users so that they can find them directly. For our website, such link building is also part of SEO.
2. Build website links with feedback!
Linking for the sake of links is actually something that many friends are doing. This is indeed necessary in the process of SEO. As mentioned in point 1, the ultimate goal of SEO is to increase traffic, but we cannot completely ignore these. As for the role of the process, for most websites that rely on SEO to obtain traffic, keyword optimization or whole-site optimization is still the mainstream, and it is still very effective and can be standardized and operated. Here, "The Power of Links" brings you a point of view: Links have strengths and weaknesses. Some weak links are sent out without feedback, and the weight brought by such links may not be too high.
The strength of a link depends on whether there is feedback, which means that the links we need to build need to be considered based on this. There are two types of feedback. One is feedback that is completely targeted at users. For example, we build article links on the site and hope that users will visit the articles recommended for them, and these articles can also meet the needs of users. For external links, in fact, The most fundamental situation is to build links based on feedback, but user-based links are very difficult for SEO optimization. First, we need to find websites with relevant content, then go in and publish relevant links, and then engage in guerrilla warfare with the main website. , hoping that they will not delete your link, which often ends in failure. Therefore, when doing external links, everyone mainly focuses on feedback to search engines. One is to increase their ranking in search engines and increase the weight of web pages, and the other is to attract Search engine spiders crawl web pages for information.
3. The link should radiate wider
"The Power of Links" mentioned that links can be divided into one-way (Web 1.0 era) and two-way (Web 2.0 era). The author believes that this is mainly due to the difference in user coverage for the link. Therefore, when we carry out link building in SEO, we must also consider the link dimension to be broader. There are two main aspects to radiate links. The first thing to consider is of course the number of websites, and the second is to choose more website types (such as blogs, forums, SNS, B2B information platforms, Q&A platforms, etc.) to let the links appear. In more locations on the website (such as website content, friendly links), use more website link styles (such as anchor text, hyperlink, text link, short URL reprint link, etc.).
4. Links must meet the needs of website users!
When making website links, I personally think the value theory proposed by Baidu Duodu is worth learning from. Building links for user needs may seem tiring, but the effect is the best.
First consider the links within the site and make recommendations for users. This can not only increase the traffic within the website and reduce the bounce rate, but also allow users to quickly understand the information they want. From the perspective of search engines, they also like such link recommendations because These links form a very clear link structure, which is more conducive to search engines crawling the pages of the website.
For off-site links, if you can build external links for potential customers and guide them to visit the corresponding web pages, then the conversions you get will definitely be good. For example, many of us are now using Weibo to guide traffic. In fact, this is to build links based on user needs. There is also the Q&A platform link building that everyone liked to do before. Some friends even studied Baidu and found out that there are many tutorials. Mainly Baidu has the power to elevate its own products, and then it can bring a lot of traffic from search engines. It can build some links on these platforms to help users solve their problems while also recommending its own products and services. Why not, as far as I know As you know, many Taobao customers used this method to get a lot of traffic conversion.
5. The communication power of the link must be strong!
Why is Weibo so popular? It’s because Weibo has strong communication power. Nowadays, many friends are pursuing the number of links, but ignore the spreading power of links. ZAC’s SEO Practical Code tells us about the production of link bait. In fact, it has the same effect as Weibo, mainly due to its dissemination power. For example, we make a PDF document for the article we wrote, make it more exquisite, and add Use your own brand words, cite some cases, and add links to the website. As long as your article is truly valuable, it will definitely bring traffic to the website and potential customers. The most classic example of an e-book I remember is "Money Blowing the Lamp" written by a well-known figure in the online earning industry in China. There are a lot of product placement ads in it, and I watched a lot of these ads out of curiosity.
Okay, today I have made an analysis of the remaining dimensions of the value orientation of using links from my own perspective. There may be some incomplete considerations, and I hope you can correct me.
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