As SEOers, we will inevitably need to face all kinds of users when accepting various optimization roles, and communicating with these users does require a lot of skills. If you can't reach an agreement, you will lose users, or the price will be lowered and there will be no profit. As the saying goes, "Our customers are God." But to be honest, we will inevitably encounter some "gods" who have a bad temper or know little about SEO, but there is no way. Since we have chosen the path of SEO, we need to get our mentality right first. It doesn't matter if we can't get the order, but we can't lose our professionalism, dedication, and due integrity. The following are three frequently asked questions by users summarized by the author based on his own experience in taking orders, and how we can deal with these users.
1: Can I quickly get to the first page of Baidu?
This kind of user is the most common. As a SEOer, of course we want to rank keywords as soon as possible to meet the requirements of users. But anyone who understands SEO should know that SEO requires a long-term process. The length of this process is affected by subjective and objective factors such as the intensity of competition for keywords, the basic quality of the website, etc. For this, different keywords must be used for different sites. The time it takes to reach the home page varies. Generally, these users are very impatient and know little about SEO. Maybe it’s because there have been many ads like “No. 1 on Baidu in 48 hours” before, so I mistakenly believe that SEO is a means to quickly improve rankings. It only takes a few days or even a few hours to get to the first page of Baidu, and if you analyze it carefully, you will find that the so-called quick ranking does not use formal methods. The subsequent adverse effects it will bring may bring a fatal crisis to the site, and if we rashly use irregular SEO for the user's site, it will only cause you to lose more users and trust.
How do we deal with such users? First of all, we must give our users a general SEO education, and then give them a clear optimization time period, and our time must be estimated in the form of estimates. No seoer can clearly budget which one can be ranked in the ideal position. Generally speaking, some words with low competition usually take about three months. If users are very demanding on time, then we still recommend them to do PPC.
2: How much actual benefit can being ranked on the home page bring me?
Users who ask this kind of questions are friends who are skeptical about SEO, that is, they come to us with the idea of giving it a try. In fact, it is not difficult to find that many companies have wrong simplicity in SEO and regard SEO as too effective and too powerful. Even if we directly equate SEO with Internet marketing, no matter how powerful SEO is, it is only a means of obtaining traffic from search engines. SEO can allow your site to get the traffic you want, but it does not mean that you can directly get the income you want. To a large extent, the conversion rate still depends on the quality of your product itself and perfect pre-sales and after-sales. Serve.
When facing this kind of users, do you choose to exaggerate to them, or honestly explain these problems to these users? Looking at the current SEO ecosystem, I think there will be more people choosing the former. When users see the ranking but there is no actual conversion, your initial vow will become a lie in the future, and this will destroy the user's trust in you. In this regard, the author believes that the correct way to deal with these users is to honestly explain these problems to users and not to deify SEO.
Three: Can the price be cheaper?
Nowadays, domestic SEO has become very cheap. An external link costs only a few cents or even a few cents. We who are in the SEO industry are more aware of this because doing SEO is too common now. Some users have gone too far with their price requirements, but SEOers are human beings and have to survive. Just because SEO services are cheap does not mean they are free. Some users will point out that after a keyword is ranked, it must be maintained for one year, and then they will continue to lower the price for you. What else can you say to such a "stingy" user? I don't think we need to waste too much time.
The above are three questions that the author often encounters when receiving SEO orders. Generally speaking, no matter whether these questions are reasonable or unreasonable, as SEOers we need to always adhere to our due professionalism and dedication. and due integrity. The above are some opinions from the online song http://www.yy987.com/ about SEO orders. I hope it will be helpful to everyone.
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