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Some time ago, I wrote two articles about SEO orders, "When taking orders for SEO, you should first establish a friendship and coaxing customers well is the key" and "How to make customers feel mentally balanced and value for money when taking orders for SEO." Today, the little girl continues Write an article for everyone about seo orders, how to give customers reasonable recommendations and quotation keywords. These two factors often determine whether you can successfully take orders and whether you can cooperate with customers for a long time. Recommendations for keywords I think the quotation can be analyzed mainly from four aspects:
1. Reasonable recommendations and quotation keywords based on region
What is regionality? It refers to the optimization of national keywords and local keywords, such as the keyword seo. If we only optimize seo, we can know that it is national, and the competition will of course be greater; if we If you are doing Beijing SEO, of course the competition will be much smaller. When we first talk to the customer, we can ask him what kind of keywords he needs to do. On the one hand, we can use this reasonable quotation, and on the other hand, we can also test whether the customer understands SEO. Of course, the quotations for these two types of keywords are also large. It's not the same, the national one is of course much higher.
2. Choose keywords with low competition but good conversion rate
Based on the first point, we can know through trial and error how much the customers know about seo. At this time, if we find that the customers do not understand these at all (in fact, there are not many customers who know about seo now, and most of them only know a little bit about it. ), then the choice of keywords is completely in your own hands. The keywords we want to choose are long-tail keywords that are less competitive. Long-tail keywords are less competitive and are relatively easier to optimize. , but of course we have to choose those long-tail keywords that have a conversion rate. Those words that are not popular but have no conversion rate will only temporarily fool customers. Therefore, if we want to cooperate with customers for a long time, we must do " A win-win outcome: not only can you optimize yourself easily, but also allow your customers to make money.
3. Keyword quotations should be reasonable
I think the quotation for keywords should not be too outrageous: neither too high nor too low. If it is too high, others will certainly not accept it. To judge whether a keyword is too high, of course, we do not quote based on our own feelings. We can ask multiple SEOs. companies, look at other people's prices, and you can also refer to the quotations of some tools, such as keyword quotations on word chasing tools; of course, the price does not mean that the cheaper the better, although people have a greedy mentality, but when doing SEO The main purpose of serving them is to achieve results. If the price is low, others may suspect that you are a scam company or an individual. A high price means that we are formal and professional in a sense, but not every customer can use it. We should be good at observing words and emotions.
4. Reporting a few more keywords is beneficial and harmless
When doing SEO, we will find that some keywords just cannot be ranked, or it takes a lot of effort to rank them. Some customers are just one keyword short of receiving payment. At this time, we give customers the key to optimization. When choosing keywords, you can submit a few more keywords. This is beneficial and harmless. For example, if a customer asks us to create three keywords, we can create a few more keywords for him, but without increasing the price. As long as any three keywords are listed, we will Even if the task is completed, it is actually beneficial to both parties. For the client, if you can create more keywords without charging more money, why not do it? And for the SEOer, it has also done a lot to optimize the keywords. Insurance.
This is the analysis for everyone on how to recommend and quote keywords with reasonable SEO orders when receiving orders. Generally speaking, when providing SEO services to customers, it is best to achieve a win-win outcome, so that the transaction is beneficial to both parties. It’s a pleasure to cooperate! I hope it will be helpful to everyone after reading this article. I believe you will be better at these two areas when you take orders.
The article is originally written by the editor of Stand-alone Game Network ( http://www.91danji.com ). Please add a link to the article when reprinting it. Thank you for your cooperation!!
Editor-in-Chief: The Little Woman’s Personal Space, the Author of Hadron