China's ancient education model often involves teachers giving lectures on the podium and students taking notes in the audience. To be honest, this is typical imitation and plagiarism. How much innovation can students learn from the knowledge in the teacher's head? On the road of SEO, blind imitation and plagiarism have become taboos in website optimization. Now many websites are demoted by search engines because of imitation and plagiarism. Faced with this situation, we have concluded a truth: website optimization The way to win is analysis.
The word analysis has always appeared in the thinking of webmasters, but how to analyze and how to analyze is a good analysis has become a stumbling block for many webmasters to analyze. What the author wants to teach today is how to analyze their own websites regardless of the webmaster. The development direction allows webmaster brothers to obtain good benefits on the road of website optimization. Let’s talk about it in detail below.
Analyze the basic data of the website, especially the bounce rate
Why should webmasters analyze the bounce rate in the first place? Because the bounce rate is closely related to the conversion rate of the website. It can be said that the high or low bounce rate is directly related to the website's revenue. If the bounce rate of a website is too high, it means that users are not interested in it. If the website is not friendly, it can also mean that the user experience of the website is not high enough. This is the top priority for us to analyze. If this is the case for your website, then we must also start with the following methods:
1. Analyze which search engines the users come from. If it is Baidu search engine, then perform the second step of analysis to analyze which keywords or long-tail words the users search for.
2. After finding the keywords and long-tail words searched by the user, the webmaster enters the keywords on Baidu search engine, then finds his own website and clicks to enter.
3. After entering, imagine yourself as a user searching for keywords, and then analyze whether your website has content that meets user needs?
4. If even you find that the content of your website is poorly constructed and there is no content that meets user needs, then this is the fundamental reason why your website’s bounce rate is too high, and this is the case for most websites. The website has keywords, but There is no content, which makes users feel embarrassed. They can only wave and leave, and the problem of high bounce rate also arises.
Analyze the basic data of the website, or look at the user bounce rate
The above describes that the bounce rate of a website without good user content will definitely be too high, and this content will talk about the problem that even if the website has content that meets user needs, the bounce rate will still be too high, and this is related to the foundation of the website. Data is still closely related. Everyone knows that most of the current movie websites, novel websites, literature and other categories of websites rely on pop-up advertisements to make a living, and pop-up advertisements will have a great impact on the user experience.
Example 1. User A is browsing web page B. At the critical moment, a game pop-up advertisement pulls user A off the game screen. User A is so angry that he directly closes the website and vows not to come to this website again next time.
Example 2: User B was watching a movie on a movie website. When he saw the decisive battle between two people, a pop-up advertisement pulled User B out of his passion. User B immediately closed the website and never wanted to enter this kind of website again.
This is a living example. The author is a person who likes to read novels. I find that most novel websites now have pop-up advertisements in an endless stream. For me, as long as I see a pop-up advertisement on a website, the first time I It would be really sad to switch to another website. Faced with this situation, if your website’s bounce rate is too high, you must make changes. This will not only affect the website’s ranking, but more importantly, it will have a great impact on the website’s user attraction and old user visit rate. If you don't make corrections, it will be a failure on your website.
If you are still imitating and plagiarizing others, I believe you will feel something after reading this article. If you are still imitating pop-up advertisements from other websites, and you are still relying on rogue methods to attract traffic, then You are wrong. Wake up. The future of Internet development is that users are king, and the rest is just a cloud. This article comes from the original writing of the webmaster of the Automotive Supplies Network http://www.che168.org . These are my own practical experiences. , I feel it is very useful to share.
(Editor in charge: Yang Yang) The author’s personal space at Automotive Supplies Network