On October 23, Baidu’s algorithm was upgraded again, targeting the behavior of manipulating the ranking of Baidu search results through hyperlink cheating.
Baidu officials hope that through algorithm upgrades, they can effectively crack down on external link cheating and manipulate Baidu search results rankings, effectively reverse the so-called SEO industry consensus that "external links are the key, and external links dominate search engine rankings", and guide webmasters to improve their SEO operations. Attention returns to the construction of a unique content system for the website for potential users.
"Hit the snake seven inches". The main target of Baidu's algorithm adjustment this time is focused on spam link exporting websites. It is not difficult to imagine that in the future, websites that frequently export spam links will be lowered by Baidu and even K-sites. This is since the introduction in May this year. After "Web 2.0 Anti-Spam Detailed Strategy", Baidu once again directly targeted the source of spam links, but this time the penalty of Baidu algorithm for exported links will be extended from the Web 2.0 platforms represented by bsp and bbs to all websites - Baidu hopes Stop the proliferation of spam links where “the content is just meaningless keywords interspersed” from the source.
"Cracking down on spam links from the source" is the essence of this change in Baidu's external link algorithm, because only by controlling the export of spam links by websites can we truly effectively combat "buying and selling links", "sprocket links", "mass links", etc. External link cheating methods, and truly curb the further spread of these already rampant hyperlink cheating methods.
The A5 Yuehuai SEO team ( www.yuehuai.com ) believes that Baidu’s algorithm adjustment attaches great importance to the export of website links, which means that the excellent health of exported links will become an important indicator for Baidu to measure the weight of the website in the future - "Those who are close to Zhu" "Red, the one who is close to ink is black." At the same time, Baidu may also hope that this move can truly reverse the domestic SEO industry's wrong mentality of "cherishing links like gold" in order not to lose the weight of web pages - it violates the original intention of the Internet to "share information and deliver value." Baidu may hope that through such algorithm adjustments, it can encourage more websites to reasonably "sincerely recommend" web pages that are valuable and relevant to users, and truly achieve the kind of "user-based" links advocated by Baidu - "(Decided to search Engine rankings are based on user recommendations), and the hyperlinks we often talk about are a type of recommendation."
From this point of view, the original intention of Baidu's algorithm of "cracking spam links from the source" is indeed good, but Baidu's determination and intensity of implementation have yet to be tested in practice, which is directly related to what results Baidu's algorithm implementation can achieve—— Because everyone on earth knows that "buying and selling links (including various friendly links, soft article links and news links)" is the main way for too many local portals and industry portals with high weight and large coverage to increase revenue. If Baidu strictly implements the new algorithm, This will undoubtedly cut off the financial opportunities of these websites. Therefore, Baidu’s new algorithm of “fighting spam links from the source” will face heavy resistance from the day of its implementation – does Baidu really dare to attack this relatively small group of websites with high weight? Let us Let’s wait and see.
For many small and medium-sized websites, the most noteworthy thing about Baidu’s algorithm adjustment is that Baidu has clearly listed “friendly link exchange” (i.e. “link exchange without recommendation significance”) as a target of link fraud. As we all know, “friendly link exchange” "Effectively improve keyword rankings" is the consensus of the domestic SEO industry. Some websites stipulate the quantitative indicator of "one friendly link is equal to ten ordinary external links", and many websites have even set up the position of "friendly link specialist". However, this kind of "friendly links" that are essentially "reciprocal links" comes at the expense of the interests of search users. Therefore, it is understandable that Baidu is going to kill "friendly links". Search engines such as Google have already paid attention to "reciprocal links". The operation was performed, which was an expected outcome - because the two parties in such an increasingly fierce reciprocal link did not even know each other, and there was no need for acquaintance and understanding. There was no friendship, and some were just "well-matched" transactions - that kind of The phenomenon of removing links as soon as website data rises or falls has long been a norm in the industry.
Baidu's algorithm adjustment for external link cheating once again proves that the SEO ranking recommendation role of external links is still very important. Baidu must focus on cracking down on the kind of "external links for ranking" and "the content is just meaningless keywords interspersed" Cheating. Really let the external link standard advocated by Baidu - "Our only criterion for judging whether a link should transfer weight is: whether the user or the other website sincerely recommends your website, and whether this recommendation is valuable to the user" becomes SEO Industry norms that people in the industry consciously abide by.
In this way, the current shoddy "external links" must be transformed into content marketing based on the construction of a high-quality content system-the concept of website marketing and promotion oriented by user needs, so as to win more "sincere recommendations from users" "external link, this is the high-quality external link recognized by Baidu.
In short, Baidu hopes that more website operators and SEOERs will not pay close attention to changes in Baidu's algorithm, but should pay close attention to changes in user needs, and truly consider content construction and external link construction from the user's perspective.
But judging from SEOER's close attention to each Baidu algorithm adjustment, this goal is really difficult to achieve - because today's search engine ranking commercial value temptation is too great. This means that hyperlink cheating will not disappear, but will definitely change its appearance, and "the former Liu Lang is here again". Therefore, Baidu has a long way to go in cracking down on spam links where the content is just meaningless keywords. (This article is specially prepared by gouyn12 for "Yuehuai Marketing". When reprinting, please indicate the original source of the article and this statement in the form of a link. http://www.yuehuai.com/article-730-1.html ).
A5 Yuehuai marketing team, the SEO service department of A5 Webmaster Network, has many years of practical SEO experience, a complete SEO technology system, focuses on SEO technology research, and specializes in providing efficient and high-quality SEO services for small and medium-sized enterprise websites: website diagnosis , website keyword ranking, and website optimization consulting services. Customer service QQ: 800017899, welcome your consultation!
(Editor: Yang Yang) The personal space of the author Yue Huai Marketing