First of all, let me introduce myself. I am the webmaster of Anhui Hefei Trading Information Network. I have been working on the Internet for more than nine years. This is the first time I have run a website by myself. I have been doing technology before and now I realize that running a website is not a simple task. Easy things. The Hefei Trading Information Network I am currently running cannot be said to be very successful, but I feel that it is not bad. I hardly take care of it and do not have much time to manage the website. The purpose of writing this article is to communicate with you. The webmaster would like to share his experience. Now let’s get back to business and start talking about my experience and plans with you. Whether it’s flowers or bricks, I’ll accept them^_^.
Before I started this Hefei trading information network, I had planned for half a year, mainly to carefully consider how to develop locally, what is the direction of development, what is the profit model if the expected results are achieved, how to define keywords, once it is formed How to ensure the authenticity of information. If you blindly start operations without considering these factors, you may fail miserably. Local websites are more difficult to promote on the Internet, so local information websites must have the concept of media, such as newspapers, TV, radio, and DM categories. Communication media, relatively speaking, the Internet is also a communication media, so we must create a unique online media. In addition, when building a local website, you must have the idea of sustainable development. Many webmasters feel that there is no future after building a local website after only a few months or even six months of development. The fact is exactly the opposite. As long as you persist in doing anything, you will be successful one day. .
The most important thing about a local information website is to be user-friendly, so that citizens who do not know any network and only know how to surf the Internet can understand the content of the website and how to perform some simple operations as soon as they enter your website. This achieves a very good effect.
You are not the only one anywhere who would think of building an information website, so we must pay attention to the functions of the website, consider various aspects of how to facilitate the public, and how to intuitively display the content of our website to attract other netizens. In any industry, risks and opportunities coexist. As long as you can diligently explore and sum up experience, you will definitely get a good development opportunity. Apart from strength, there is no shortcut to development. It’s just about seeing who is more dedicated and focused. I insist on only managing this website. Nowadays, many webmasters manage multiple sites by one person. I think it is better to concentrate on it. This is just my personal opinion.
The content of the local information network was relatively small in the early stages of the website's establishment, because not many netizens would come here to post information when it first started operating. In the early days of building a website, I came across a simple and effective method to introduce to everyone. If you like it, send flowers, and if you don't like it, lay bricks. I'm still waiting with my head. The first and easiest way is to keep reposting information every day. It is best to repost from the information section of a relatively large local forum and follow the thread by the way (I did this and then I will reply to your post after reposting, which will help you transfer to Hefei trading information. net followed by the address of the detailed information). Another method is to ask people to go out and distribute business cards, such as at the entrance of large supermarkets, pedestrian streets and other places where many people gather. The production of business cards must be novel (I haven’t used this method yet, it’s just something I thought of), and must write something attractive. If you forget your words and your website address, your work will be in vain. You can also increase the business of publishing information through text messages, because some people don’t have computers at home or even have access to the Internet. However, you can send text messages through your mobile phone and have the administrator send them to the website on your behalf. I don’t think anyone will do it for a dime. Calculate. These are relatively quick methods, and the investment cost is not very high. The double-sided color business cards I printed cost only more than 60 yuan for 1,000 pieces. This is a quick and effective method, but it is not recommended to advertise in some newspapers or DM classified ads. The investment will not have much effect. It is still necessary to spend some money in the early stage, but if the individual webmaster is appropriate, there is no need to invest too much and he can do what he can. Doing some effective advertising is to pave the way for the future. It has been achieved own expected effect.
Regarding the column setting of the website, we must first focus on the convenient and effective release and query of information needed by various local people. We should not be greedy for big things, let alone become an information network. What we are doing is only a local website that provides convenient services to the people, not a large portal website.
When making the Hefei Trading Information Network program, I searched more than 100 pages of similar related websites on Baidu, referenced and analyzed them one by one, and learned from each other's strengths. I think no matter how well the artist is doing, the speed must be fast. Secondly, the classification and arrangement must be clear. What I am doing now is very simple and clear. As soon as you enter the website, you can intuitively display the website information. The main purpose of the information network is to avoid making some miscellaneous information. Information regardless of website type goes up. Therefore, we build the website with the following principles: quick operation, clear at a glance, clear and elegant, beautiful and satisfying user experience, so that it is easy to have repeat customers!
You must have your own information collection channels with local governments, local TV stations, local radios, local newspapers, local industry associations, local information intermediary companies and other institutions. Put the information they collect directly online and it will be your website content. You can consider and Cooperation between these institutions is mutually beneficial. It helps them realize content networking and enriches the content of your website. However, when cooperating with them, you must consider whether they will operate independently in the future and get rid of you. I think a good The method is, if they are suitable for independent operation in the future and have strong intention to operate independently, then let them activate independent domain names, and you can earn their domain name space and system development and content maintenance fees, and turn them into your customers. At the same time, considering that the classified information industry will continue to increase competition in the future, if you can formulate a reasonable channel investment, promotion and profit distribution mechanism, let them invest first, develop and then make profits, and become your channel partner, you will win the future competition. Advantages, and the webmasters of relatively prosperous local forums must establish good relationships. I am now discussing cooperation with a forum webmaster to establish a pass. Using the forum’s account, password and points, you can post information on my website and have ordered advertisements to be placed at the top. For other business, you need to specify relevant measures according to your own situation and plan. As for my plan, I will not announce it because it is not perfect yet.
Everyone knows that many websites are inseparable from Baidu. Chinese netizens prefer Baidu search, so it is indispensable for us to do a good job in SEO for the website. Successful SEO = content + external links = profit. First of all, we must carefully arrange the keywords, title, and description of the website. Reasonable arrangements must be made. Friendly connections must be standardized in the same industry. Connections in the same city are the best. Not only can they improve PR, but they can also promote themselves through other people’s websites in disguise. In addition, they must pay attention to soft article external links!
There are many local information website owners who have good plans at the beginning, but their profits are slow. After 1-2 years of operation, there is no good benefit, and they will lose interest in business and reduce investment. Especially for personal webmaster operation classification information, you must calculate the minimum monthly expenditure of your website, how long it will take to break even, how long it will take to make a profit, how long it will take for the net profit to reach your target income, and whether you have enough When will the funds last until the profit target is reached? You must know that many competitors will be born anytime and anywhere in this industry. If you cannot quickly achieve the profit target, you will not have enough strength to support your continued development.
If a website's profit relies solely on advertising alliances to earn meager commissions, others will definitely regard it as a junk website, and I know this personally. The meager click income may not be able to afford renting a server or even a domain name, so you can refer to the profit model I initially designated. In order to ensure the authenticity of the information and achieve profitability, I also spent a month thinking about this in the development zone. Finally, I have now decided that each mobile phone and QQ can only register one member number. Moreover, members and anonymous netizens can only post a message 5 hours apart. Firstly, this is to avoid some merchants from publishing information repeatedly, and secondly, there is enough time to check the security of the information. A VIP model is currently being developed. If you upgrade to VIP, all restrictions will be lifted. Therefore, many people are still willing to spend money to upgrade to VIP, especially second-hand merchants. However, the price must be moderate and make people feel that it is not a lot of money. It can have practical effects! Another one is virtual currency, which can be used to add color to posts, pin them to the top, etc.! Virtual currency still has to be purchased in RMB, so this profit method is relatively practical and basically acceptable.
Finally, I would like to emphasize that when building a local information website, it is important to remember the authenticity of the information. This is the most important thing. Once some netizens are deceived, they will publicize it in a big way. This will have a bad impact on the website and will affect the future future of the website. Therefore, authenticity It is very important. I am using IP restrictions now, but it is not perfect yet. Next, I plan to develop the use of mobile phone numbers to verify registration. Registration is prohibited for mobile phones outside of Anhui. After filling in, the mobile phone will receive a verification code. This may involve communication. The price of the interface has not yet been negotiated, so it can only use IP restrictions.
The above are just some of my personal experiences in the past six months. I hope it will be helpful to webmasters who operate local websites. Hefei Transaction Information Network.
Author: Hefei Trading Information Network www.hf2s.net
Webmaster Zhao Feng QQ: 8879349 MAIL: [email protected]