A year ago, I wrote an article about forum operations, titled "Six Basic Rules to Make Forums Popular." One of the articles mentioned that forums need heroes. Today I will talk to you about this aspect and topic. Forum heroes, to put it simply, are celebrities, celebrities, and stars in the forum. This "name" can be big or small: if it is big, it can be a certain circle or even an Internet celebrity; if it is small, it can be just a celebrity in this forum. Of course, in theory, bigger is better.
So what is the use of forum heroes? Why build forum heroes? With forum heroes, the forum will have centripetal force and the interaction between members will be more active. Because forum heroes are usually opinion leaders in the forum, they often raise their arms and those who respond will gather together, and everyone will be tightly united in the forum under the influence of the idol. With forum heroes, it is easy to form your own forum culture. If a forum wants to develop and grow and become a holy place in the hearts of users, it must have its own unique culture. For example, this is the main reason why Maopu and Tianya have become classics.
Next, Jiang Likun will talk to everyone about how to create a forum hero. There are many ways to achieve this effect, some are difficult and some are easy. Today, let’s talk about the six main methods from easy to difficult:
Method 1: Crazy watering. This is the simplest and most effective method. The only requirement is to have enough physical strength and endurance. After all, this is a strenuous job. The effect can be achieved by flooding a forum like crazy for a month. The crazy mentioned here means occupying the first place in the number of posts on the forum every day, and maintaining at least double the gap with the comrade who posts the second most posts. Like Guangguang, the first water king in the history of the forum, some people still remember him.
There is also a saying about this irrigation. You can't flood it randomly, but you must post content related to the topic of the forum. Even in the water area of the forum, you can't just fill in everything. If you can't find content related to the forum topic, then look for recent hot news, popular events, anecdotes, jokes, etc., these are all It is a one-size-fits-all content that is suitable for any forum. For example, in a serious academic forum, it would definitely be unreliable to actively talk about postpartum care and breastfeeding. Although the force was not lost, the effect was greatly reduced.
In addition to topic posts, the same goes for reply posts. Don’t just copy and paste sentences like “like” or “pass by” all the time. Even if it is a spam reply, the content must be different.
Method 2: Chat like crazy. This method is similar to the above method, but it is different. The content that is flooded has little nutritional content, while the content that is posted through chatting is more nutritious and is based on emotions. The most basic way of chatting is to express opinions on posts posted by other members, and this kind of opinion is not just a comment on the content, but a valuable comment on the content. This kind of review should have a certain style, such as serious, professional, funny, etc., but no matter what the form is, it must have connotation.
Let me give you an example: There is a talented person named Lu Songsong in the circle. His blog’s ALEXA ranking is 10,000. A single article has at least a thousand clicks and a single article has at least a hundred comments. One of the main ways he promotes his blog is to leave messages and comments on other blogs. In just half a year, Lu Songsong has left comments on 15,000 independent blogs. This method is actually the same as the method mentioned in this article, but the object of application is different. In fact, it is much easier to reply and comment on posts in the forum than to comment on other blogs.
Method 3: Create a topic. This method is a step up from the previous two methods. In a forum, how can we attract others to post? The best answer is a topic, a topic that makes people have the urge to speak. And the topic maker will of course become the center of attention. There are many ways to create topics, the simplest is to post a report in the early morning every day; the more gentle ones are to ask moderators or make other jokes.
The best topic is to create controversy. To put it bluntly, it is to throw bricks. In fact, the most fascinating thing about forums is enjoying the process of taking pictures and being photographed. You can also recall that no matter whether it is a big forum or a small forum, once someone starts fighting, the number of posts and traffic on the forum will suddenly become huge, and people who do not know the truth will form gangs and call friends. Observe. Of course, you must have a good sense of scale when taking pictures and don’t go overboard.
Method 4: Create a big brother. Many forums have big brothers like this: they may not necessarily have the highest number of posts, and they may not necessarily have great professional knowledge, but they are popular and well respected. So how does such a big brother come about? Usually this kind of person is broad-minded, never fights with others, and is warm-hearted. Once someone in the forum has a conflict, he is the peacemaker. If anyone in the forum has a problem, or has mood swings, he will be the first to help or offer condolences and comfort. How can such a person not be respected and loved by others?
Method 5: Cultivate experts. For professional forums, it is necessary to cultivate some experts. For example, if you want to promote a professional forum like this, there must be professionals stationed there, otherwise it will not prosper. Many forums like to poach people from outside. This is also a way, but I personally don’t highly recommend this method. Because from the actual effect, the people poached are often not ideal, and it is more reliable to train them yourself. In fact, it is not difficult to become an expert. The simplest way is to answer all questions. Here I will tell you only one trick: master the search engine thoroughly and you will be a half-expert in any field.
Method 6: Discover idols. Usually girls are born idols. No matter what kind of forum, as long as the lesbians in it are a little more active, they will be highly sought after. So no matter what type of forum you create, you must be good at finding, mining and creating such idols. The benefits are huge.
The above are the six methods summarized by the author. Some comrades may say that they understand the principles, but it is difficult to do them. This is true, so we must first try one by one from easy to difficult. In addition, we must have good rules and systems to drive it. As a forum founder and manager, you should try your best to be the first forum star, and then build your own people into the first stars. Regarding how to create forum rules and promote guidance, we will discuss it slowly in future articles.
It should also be noted that the above six items are classified for convenience of expression, but in actual operation, it does not necessarily have to be so rigidly dogmatic. Often a forum hero has multiple characteristics. At the same time, there should be as many heroes as possible in the forum, and try not to have a situation where there is only one hero.
That’s it for today’s topic. If you have other good methods or clever tips, please feel free to share them. The author’s contact information is as follows.
Author information: Jiang Likun, founder of Tuiyi ( www.tui18.com ) and member of Blue Beacon. If you want to see more articles by the author, please search Tui Yiyi or Jiang Likun, or log in to Jiang Likun (pinyin) and click on the card. New operation/promotion exchange 31 group 55171441, welcome to join.
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