Many new webmasters ignore the importance of website planning. They often start building the website as soon as they get excited. After a period of operation, they feel that the title is unstable, the keywords are inaccurate, etc., and then they make irregular modifications. Shark recommends having certain strategies. Then start building the website, continue to implement the preliminary website structure design, and then start basic SEO optimization work.
So how does the initial website planning of the website need to be carried out? Here are some suggestions from Shark:
First, the issue of domain names and names. First list a few domain names and names, search for words related to your website names through GG, BD, etc., and look at the keyword rankings, competition status, and some commonly used English and domain names. The way the numbers are combined, refer to these factors to pick out the best pair, so that the things determined can keep you interested for a long time, so that you can persevere and maintain perseverance.
Second, learn from each other's strong points to offset one's own weaknesses. During the search process for relevant content through search engines, pay attention to the preliminary definition of website content to understand which sites are currently included in major search engines, understand their content positioning and website target positioning, you can Organize these materials as reference materials for our own website, because we not only need to learn from other people’s experiences and strengths, but also set the goal of surpassing some aspects of these websites or even surpassing them in all aspects.
Third, website structure positioning. After completing the second item, you have already chosen 1 or 2 website structures that you like most. COPY them first, and then modify and adjust them according to your own ideas to find the structure that you are most satisfied with. And classification. But there are two principles that must be followed: you need to think more about the architecture that is not very successful, but is quite popular. It must have its advantages and strengths. If you think it is wrong, maybe you just did not think of it or you are not capable enough; Another point is that in terms of specific classification, if you are a new website, you must be more careful than excessive, and do not blindly classify it in detail and depth. It is very undesirable to have a wide variety of patterns, because others have already begun to take shape and have that strength. .
Fourth, the template style of the website. I think many webmasters start by looking for the most beautiful style from the official forum or website and think it looks best. I can tell you clearly that this is very unacceptable. Because your energy is limited, your initial focus should be on content, not user-friendly design and aesthetics, and you need to put a lot of energy on the initial content filling of the website, so your website template and The simpler the style, the easier it is to make appointments. It is best to use the default style that is clear at a glance. Don’t change it to any fancy way. What can be changed is to make basic habitual settings. It is ok if it meets your own management and reading habits. The more popular it is for appointments. Well, the closer it is to the appreciation level of ordinary people, the better!
Fifth, cyclical rules. You need to position the content professionally, so that people will find the key points as soon as they enter the site, see their original purpose when they came in, and find what they need. And during this period, your website name, key Try not to change keywords, section classifications, SEO optimization, etc. at will. If you have good ideas and suggestions, you need to make a schedule. For example, change once every 20 days and once every 30 days. Changes must be made according to the cycle, so that each SEO or The audience can also feel the periodicity of your website adjustments, which also requires that your website templates need to adopt a cyclical pattern if they need to be changed. Don't change two items every three days, just change it when you see a beautiful one. This is not advisable, so the key here is that making a website requires periodic arrangements!
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