Agricultural supplies, the full name of agricultural production materials, includes mostly chemical products, which are subdivided into pesticides, fertilizers, seeds, feeds and veterinary drugs, among which pesticides, fertilizers and seeds belong to the plant protection profession; feeds and veterinary drugs are Belonging to the category of animal protection, the two majors are independent of each other and have completely different professional knowledge. The China Agricultural Materials Talent Network is a professional recruitment market for agricultural product talents and corporate recruitment focusing on plant protection.
1: Market Analysis of Agricultural Materials Industry Talent Network
1: There are currently 4,000 pesticide companies;
2: There are currently 8,600 seed companies;
3: There are currently 2,000 chemical fertilizer companies;
4: There are about 200,000 professional employees.
Summary: Judging from the number of enterprises and employees, it has a huge market and there is market space for operation.
2: Current situation of talent recruitment and job hunting in the agricultural supplies industry
1: The personnel are highly professional and it is difficult for non-professionals to enter;
2: Recruitment time is concentrated. Because crops have strong seasonal production characteristics, job hunting and recruitment behaviors follow crop farming behaviors and both occur at the end of the year and the beginning of the year;
3: Few people in the industry change careers, and the industry is relatively narrow, so senior talents tend to be hunted.
Summary: Professionalism determines the targeted job search behavior of personnel. At the same time, due to seasonal reasons, job search and recruitment should be short, flat and fast.
Three: Job recruitment channels in the agricultural supplies industry
1: Due to the small concentration of the industry, many employees are from the same agricultural college or agricultural input enterprise. Therefore, word of mouth and friends introducing friends have become an important way to recruit jobs in the agricultural input industry.
2: Enterprises in the agricultural input industry are distributed across the north and south of the Yangtze River. Each province and city has its own well-known agricultural input enterprise, so it is difficult to recruit in the same area from the perspective of recruitment area.
3: From the above situation, we can see that the recruitment of enterprises in the agricultural materials industry cannot be completed locally and can only be done online. Therefore, it brings space and value to the talent network of the agricultural materials industry.
IV: China Agricultural Materials Talent Network Construction Plan
1: Selection of domain name
A good domain name will undoubtedly help the success of the website, and the domain names of the talent network are mostly industry and regional identifiers + hr (job) as the first choice. The second choice is to select the first pinyin of each word of the keyword, China Agricultural Materials Talent The website adopted the second method and chose www.nzrcw.com as the website domain name. The five digits related to the keywords are highly identifiable and easy to remember, so that visitors do not need to rely on search engines when logging into the website multiple times. And directly entering the URL laid a good foundation.
2: Program selection
As a commercial website, Talent Network keeps a large amount of business customer information. The safety and reliability of the program have become the first standard. As far as the existing program language is concerned, we chose a certain system of .net+mssql as the website program, mainly to consider security. , convenient and practical.
3: Selection of space
As long as it's sufficient, stable (speed and working time), and guaranteed, it's a matter of opinion, so I won't go into details here.
Five: Website optimization and promotion
1: The vast majority of customers’ first visit is through search engines such as Baidu, so the website was well optimized in terms of SEO from the beginning. We mainly performed the following actions:
A: I purchased some friendly links, mainly because they have high weight, high PR value, and are new to Baidu snapshots;
B: Regular and quantitative original articles every day, with keywords highlighted;
C: Optimization of internal code and construction of internal links, etc.
2: Precision marketing by email. Because our customers are quite precise, we have put a lot of effort into email promotion. By collecting the email addresses of pesticide, fertilizer and seed companies on the Internet, and then communicating by email, it has become important. way of operation and achieved good results. There are two things to pay attention to during this process. One is not to send a large number of spam emails, and the other is to have content and a writing format that makes the company trustworthy.
3: Good integration with agricultural input exhibitions. The agricultural input industry has relevant exhibitions every year, such as the National Plant Protection Association, local plant protection associations, and exchange meetings on pesticides and fertilizers. We actively participate in them, setting up our image billboards, distributing our promotional materials, and giving away small souvenirs. Wait, so that companies can remember us.
Six: Website Profit Analysis
1: Expenses
The initial cost is fixed costs such as domain name space, and the annual fee is 6,000 yuan;
Two customer service staff, with an annual fee of 48,000;
The annual cost of website promotion and advertising is 40,000 yuan (mainly promotional materials and exhibition expenses);
Annual expenses such as office expenses are 20,000 yuan (mainly fax, telephone, office supplies, water and electricity, etc.);
2: Income
My annual VIP for each company is 3,000 yuan/year, and advertising services will be launched at the same time;
As mentioned earlier in the article, there is room for headhunting in the agricultural supplies industry, so we have also launched headhunting services.
Expenditure and income determine that China Agricultural Materials Talent Network must develop at least 50 annual VIP recruitment companies every year before we can make a profit. However, we have described above that there are tens of thousands of companies in the industry, so the key depends on how we operate to attract customers.
The development of the China Agricultural Materials Talent Network is closely related to team cooperation, and it also requires innovation capabilities. In the next step of operation, we will continue to pay attention to corporate HR and be closely integrated with corporate HR. We are already planning to develop projects in Zhangjiajie, etc. The tourist attraction held a summit for HR managers in the agricultural supplies industry to promote our www.nzrcw.com while communicating. Whether a talent website is good or bad, execution is the key to success, and a sufficient database of talent resumes is the key to whether companies come to your website for recruitment. Therefore, developing relevant QQ group members is also one of our important tasks.
The personal space of the author www.nzrcw.com. This article only represents the author's views and has nothing to do with the position of the webmaster network.