I recently read a piece of news about what Tencent CEO Ma Huateng said at the 2010 China IT Leadership Summit: "I hope to create an online game with a long life cycle." Ma Huateng said that Tencent currently adopts a "two-legged" approach of "occupying the commanding heights of online games and advancing wireless value-added services and e-commerce simultaneously", but it will not seek returns from the latter and will ensure the smooth implementation of the entire strategy at a steady pace. People can't help but look forward to it. The online game world is really getting more and more lively. With Ma Huateng's joining, I don't know what kind of fierce battles and market share battles there will be in the online game world.
You must know that in the online game industry, there is no other online game that can be regarded as a high-quality product with a long life cycle than "World of Warcraft". The secret of why "World of Warcraft" can remain popular for a long time lies largely in Blizzard's ten years of hard work. The details of the game are breathtaking and carefully crafted, for example, different scenes have different soundtracks and atmospheres, each task has a touching story, the footprints gradually disappear in winter, and the puppy chasing around the house The scene with the kitten, the majestic and gorgeous terrain and sky, the high fidelity and coordination of the characters' movements, the smart and distinctive racial expressions and dances, all show the Blizzard team's dedication to this game. Crafted with care and love.
Lao Tzu said: "The difficult things in the world must be made easy, and the great things in the world must be made small." Wang Zhongqiu also said: "Details determine success or failure." In China, there are many people who want to do big things, but few are willing to do small things carefully. few. We do not lack strategists with great ambitions, but we lack executors who strive for excellence. We do not lack various management rules and regulations, but what we lack is the uncompromising implementation of the rules and regulations. We must change the habit of being impatient and trying too little, and advocate paying attention to details and doing small things carefully...
Every time I observe how those crown sellers do business, I realize more deeply. Because Taobao stores do business online, a lot depends on the skills of pictures, videos and text. After all, shoppers cannot real-time When you come into contact with the product on the spot, you can only make a judgment by getting some sensory feelings through pictures, text or videos. Because I am a Taobao customer, I have also done a lot of promotion work for merchants, so I have met many kinds of merchants. I have compared those merchants that do well with those that do poorly. There is a big difference in a small picture. It is also a product picture. If a businessman does a good job, he can clearly feel his efforts and sincerity, whether it is from the composition of the picture, the lighting, the angle, and the background. They are all carefully designed, and the overall color matching, layout and text of the store have their own characteristics and profound meaning. Of course, some businesses will also play some comfortable and melodious music to adjust the mood of visiting customers and create a good shopping atmosphere. Is it difficult to do such a thing? Not at all, it just requires a little more effort. But not every business can pay enough attention to these details, I don’t think so. Sometimes it is because we are not strict with ourselves and want to be lazy. Don't you know that it is precisely these small details that are not serious or careful, which widens the gap between us and others.
There is a women's clothing store that I remember deeply, called Moonstone Clothing Flagship Store - Aimoon. It is not Lu Jianjun's store. Of course, Lu Jianjun's Moonstone women's clothing, a time-honored brand, is also very good. Aimoon's slogan is very loud: "Perfection comes from concentration - we only sell T-shirts." It can be seen that in the refined market, they know their position very well. Moreover, it can be seen from their photo shooting skills that they know how to match. Almost every T-shirt photo is accompanied by something like sneakers or a walkman, which makes people feel youthful and young. The vitality is reflected. What's more interesting is that each T-shirt will be accompanied by one or two emotional words, whether intentional or unintentional, such as: "Put on a fashionable wig, put on a slim-fitting T-shirt, and step on fluffy shoes. Who am I? I She is the graceful and fashionable Miss Leopard, and I have the final say in my life!" This vividly shows the unruly and willful yet cute side of girls, which makes people psychologically close to the Taobao sellers. It makes people feel very happy. Humane and very approachable. Although most of the time everyone is doing business, the feeling of talking and doing things is different. There is a big difference between feeling like a spring breeze or walking on thin ice.
Although we are working as Taobao customers, in a sense we are also working as merchants. When we sell products, we also need to learn many details and skills. You must know that any high-rise building is built up of bricks. To do big things, you must do small things first. If you can't do small things well, how can you do big things. For example, how to build a website, how to position your own website, how to think about customer experience and psychology, and how to promote it more effectively, all must start from the little things and details, just like the SEO of the website, and finally Good SEO means updating your website every day, treating your website like your wife, insisting on promotion, external links, and original or pseudo-original writing every day. Perhaps the reason why others are more successful than us is that they are willing to work hard on small things and details. Just like posting and replying to the simplest little things, the difference can be reflected by the carelessness, but it can't be compared with the execution ability. Let us all start from small things, take care of the details better, and encourage everyone.
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