Nowadays, the popularity of the Internet has promoted the rapid development of forums. Almost every portal website has its own forum, and the total number of forums in China has exceeded 2 million, ranking first in the world. Of course, this is based on China's huge population.
Forum marketing is a simple word-of-mouth marketing based on forums carried out by enterprises. In the forum community, some users' thoughts and suggestions on shopping have become important references for netizens to make purchases. However, forum marketing has never been as simple as publishing company product information. Generally, forum administrators do not allow posts with obvious advertising nature to appear, and today's netizens are very disgusted with the release of advertisements. Therefore, how to grasp the proportion of forum marketing and win the favor of users without any trace is the fundamental of forum marketing.
The most important point of forum marketing is interactive marketing. Full information exchange with consumers through the forum platform allows Internet users to better understand themselves and enterprises to fully understand consumer needs. In the process of such information exchange, it not only improves the corporate brand image, but also ultimately serves the purpose of marketing and promotion of the corporate products.
Three types of forum marketing postings: From the perspective of marketing practice, forum marketing posts can be divided into large posts, small posts and pure advertising posts.
Large post: The format is usually one main post + multiple follow-up posts. Use some tables, labels and expressions as the main axis to discuss popular events, and gradually complete the introduction of corporate brand and product information through more posts.
Small posts: Mostly in the form of a main post + a small number of follow-up posts, starting from the function of the product, disseminating product information, and the content contains strong interactivity.
Pure advertising posts: Usually for the first few posts in the forum, the company needs to form a partnership with the forum moderator and pay the corresponding fees. Mainly promote corporate products through event marketing advertising.
Popularity is a fundamental factor in forum marketing
What is the appeal of public forums? In fact, it is nothing more than allowing a large number of Internet users to exchange information. Because the number of people in a public forum is like a society, forum marketing should grasp personal emotions, public opinion, and technical perspectives and analyze them separately.
Emotions emotions. The emotions of Chinese people are often very subtle. Today, with increasing pressure in work and life, strong pressure prompts people to release their emotions and inhibitions in online forums. Forum marketing needs to focus on finding breakthroughs in entertainment, popular topics, and events. , allowing network users to get a kind of emotional catharsis in your posts and create an impression on the posts.
public opinion. With the development of social economy and the influence of Western culture, people's minds have slowly begun to be liberated. They no longer passively obtain information from traditional media, such as television and radio. Therefore, public opinions in the forum will attract more attention.
Technical perspective. With the continuous development of network technology and the era of Web 2.0, interactive forums have become one of the mainstream cultures of the Internet, where various ideological trends converge.
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