SEO can not only help corporate marketing, but also effectively increase corporate visibility, reduce corporate advertising expenses and other aspects. SEO is the English abbreviation of search engine optimization, and its full name is "Search Engine Optimization". Its main purpose is to improve the exposure of the business engaged in by the company in search engines, so as to achieve the purpose of allowing potential customers to browse their website and business, and ultimately convert them into actual customers.
SEO is currently favored by major well-known Internet companies. Large and well-known e-commerce websites such as JD.com, Dangdang, and Meituan spend millions of dollars every year to hire full-time SEO teams to do search engine optimization work. As a professional Lanzhou SEO company, we will explain why SEO can help corporate marketing, increase visibility, and reduce advertising costs.
Benefits of SEO for enterprises:
If there are no benefits, then many e-commerce and third-party website owners will naturally not be so keen on using SEO as the main promotion method for their companies/websites. According to the analysis of professional Lanzhou SEO company Dongfang Huifan, companies doing SEO have the following benefits:
1. Accurate positioning of target customers
It is not difficult to understand why people use search engines because they have a purpose to find answers. This kind of answer can be directly inputting "XXX" (keyword), or it can be phrases such as "Is XXX good?", "Which XXX is cheaper?" We call the former target keywords and the latter phrases long-tail keywords. I will write a specific explanation in a later article.
Precisely because they seek answers with a purpose, the users themselves have such needs. We know that the reason why advertisements are not well received is because most people who watch advertisements have no need. But on the contrary, if we happen to want to buy a certain item and then find an advertisement related to it, then our attention to this advertisement will be greatly increased.
So, first of all, search engines can bring potential users with actual needs to corporate websites.
2. Take advantage of search engine popularity
This is not difficult to understand at all. We know that there are 700 million Internet users in the country and 2.2 billion Internet users in the world. When these netizens are looking for a certain issue, they can only use search engines to obtain relevant information. This huge user base is unmatched by traditional television media, newspapers and magazines.
We have Baidu in China, and Google, Yahoo, etc. abroad. The popularity of these brands is equivalent to CCTV and the New York Times. In contrast, search engines such as Baidu have become an indispensable tool in the lives of netizens. Then, the second point is that the marketing effect and audience size of using the popularity and huge user base of search engines as a platform are far greater than any print media.
3. Save corporate advertising and promotion costs
The advertising prices of traditional print media, Baidu bidding, Google keyword promotion, etc. have always remained high. The acceptability of display as search results far exceeds that of pure advertising. Of course, Baidu bidding and Google keyword promotion (collectively known as search engine marketing SEM, Dongfang Huifan is also engaged in Lanzhou SEM business) also have their advantages. But just in terms of cost, the huge advantages of SEO are unmatched by any other marketing method.
The advantage of SEO is that companies only need to optimize target keywords or long-tail keywords related to the company's own business/goods sold/services provided. You don't even need to optimize your business name to increase your business's visibility. According to the current quotation market of the regular SEO industry, a keyword with low competition can be optimized to the Baidu homepage for only a few hundred to a thousand yuan, and a few thousand yuan can firmly occupy the top three positions.
To sum up, combined with the analysis of Lanzhou SEO company Dongfang Huifan in the second article of this article, a few thousand dollars can get the attention and acceptance of all customers in the industry. This kind of cost-effectiveness should not be achieved by advertising of any nature.
The above three points are the reasons why companies should conduct SEO for marketing. SEO is a very technical industry, and we will introduce more content one by one in subsequent articles.
This article was written by Dongfang Huifan, a professional Lanzhou SEO company. Please keep the link for reprinting: http://www.eastthv.cc
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