Cross-stitch has been very popular in recent times, and cross-stitch shops are popping up everywhere like bamboo shoots after a spring rain! There are more than a dozen cross-stitch shops near where I live, and regardless of the quality of the brand, the competition is fierce. Many cross-stitch shops recycle the finished cross-stitch products purchased from their stores. The author is not sure where their finished cross-stitch products are sold. It is basically impossible to sell them to this region! Of course, some cross-stitch shops may have regular customers. !
Because my wife is obsessed with cross-stitch, I started to pay attention to this industry! Of course, it doesn’t matter if you have one or two pieces of cross-stitch. When you embroider more and more, you will want to sell the finished cross-stitch to others, and some people will even sell it as This is work. So how to sell it? The first thing I considered was to sell it back to a cross-stitch shop. Unexpectedly, the cross-stitch shop owner said that it couldn't be done here or there, and only offered ridiculously low prices. I had no choice but to find a way to sell it online. If you want to sell online, most people will consider Taobao. However, if it is not an online store with blue diamond or above, no one will visit and place an order until the Year of the Ox and the Horse. Taobao is no longer working, so I put it on 58.com. I go there every day and see that my information is getting better and better. After the home page has become more than ten pages, the buyer is still far away. So I came up with the idea of making my own cross-stitch trading website.
Cross-stitch finished products have several characteristics: First, there are too many brands and the quality is uneven. There are hundreds of cross-stitch industry brands, from famous brands to no-name brands, all using similar drawings. For example, the same painting Along the River During the Qingming Festival can be found in almost all brands. The embroidery threads and cloths of different brands are very different! This leads to the collection and appreciation value of the finished embroidery products being very different. Secondly, cross-stitch is a purely handmade work. The works embroidered by different people, with different moods, different embroidery ages, and different people are also very different! The quality is different, so the collection and appreciation value of the same work is also different. The third is the issue of mounting and transportation. If the cross-stitch is not framed, it will not be beautiful enough. However, if it is transported long distance after being framed, the glass will be easily damaged. In view of the above characteristics, the author feels that cross-stitch finished products are not suitable for online transactions, and intra-city transactions are more likely.
Since the value of cross-stitch works is difficult to evaluate, sight transactions are often required. The value of the same piece of work produced by different brands and kits by different hands is also different. The author is very surprised by those friends who see that other people’s works can be sold for tens of thousands of dollars, and they must sell them for that amount. The larger the cross-stitch finished product, the more difficult it is to sell, because it is often sold by chance.
Taking into account all the characteristics of cross-stitch finished products, the author feels that we should start with intra-city transactions and build a intra-city cross-stitch trading platform so that cross-stitch enthusiasts and cross-stitch embroidery friends in the same city can have a website to publish cross-stitch information for free, so I established Cross-stitch network ( http://www.szx.co ). For a good website, you must first consider a good domain name. A good cross-stitch domain name will attract everyone’s attention. It just so happened that the .co domain name registration had just started. So I registered a domain name of szx.co for the construction of cross-stitch network. The entire cross-stitch network adopts the method of local portal, jumping to cross-stitch sub-stations in different cities according to the IP addresses of different cities, which greatly strengthens the intra-city transaction of cross-stitch finished products. The entire website is somewhat similar to 58.com, but Cross Stitch Network only publishes the most professional cross-stitch related product information, establishes a professional cross-stitch trading platform, reduces the time for cross-stitch enthusiasts to find finished products, and strengthens cross-stitch friends to sell finished products. transaction rate!
Summary: Those who build local industry websites must do segmentation research to understand some details that others do not pay attention to. It doesn’t have to be big and comprehensive. If you do everything, you will not do well! For example, Youzhai.com focuses on online sales and distribution of small shops in the community, and it is quite successful. My humble opinion, criticism welcome!!
Note: This article is provided by www.voson.info . If you need to reprint, please indicate the source. At the same time, friends are also welcome to leave messages to discuss and express your opinions and suggestions. The author will be waiting for you at any time, thank you.
The author's personal space. This article only represents the author's views and has nothing to do with the position of the webmaster.com.
-