I have been running a stock website for half a year. In addition to the experiences that most webmasters must have, I would like to share my opinions and some experiences on the operation of websites in the stock and finance industry.
There are certain characteristics for stock websites. Friends who have done stocks know that stock investment speculation is very uncertain. You may make money or lose money. For ordinary people, that is, "retail investors" in the terminology of the stock market, most of them lose money. The "80/20 rule" in the stock market means that most people lose money and only a few people make money. So what is the significance of our website in the stock industry? At this point, we must start from the psychology of the visitors.
1. Stock website content positioning:
(1) Searching the Baidu Index, the word "stock introduction" has a very high proportion in Baidu searches every day, which shows that many laymen join the stock market every day, and there are also many beginners who are learning introductory knowledge. It shows that most retail investors are still at the primary stage. For this reason, our stock website must increase the weight of basic stock knowledge in the content positioning. And the location should be obvious, so that visitors can see the knowledge section they want at a glance, and list the most frequently searched questions and knowledge by visitors on the home page. Otherwise, if the visitor doesn't find what he wants after searching for a long time, he will leave and will not be willing to come back next time.
(2) When searching Baidu Index, "stock quotes" are also popular. Because the stock quotes are updated in real time and you have to read them every day, so setting up a stock quotes section on a stock website will greatly increase the website's traffic and user stickiness. As long as the user experience Well, I’ve been here this time, and I’m very likely to come next time. I've been here once or twice, and I'm likely to visit every day in the future. Therefore, for an industry like stocks that has high requirements for real-time data, the market quotation function is indispensable. And do it well.
(3) Real-time financial news Everyone who works in stocks knows that national policies and real-time financial news often have an important impact on the stock market trend. Investors have to look at the news and policy directions that happened last night every morning, and even check the real-time dynamic. It is impossible to imagine that an investor who is not interested in world affairs and does not care about financial news can do well in stocks. Therefore, our stock website must provide such functions to ensure that the news is readable, meaningful, and targeted. If you put entertainment news on a stock website, visitors will feel that the website is not professional enough. Bored visitors might take a look. But the visits to the stock station are very targeted. It's just for the stock market and finance, and I may not be very interested in other content. For us stock website webmasters, it is enough to provide professional financial content.
(4) Stock market analysis, the premise of each opinion is to emphasize that this is definitely not asking us to do stock reviews. I personally am disgusted with stock reviews. They often refer to the east and west to confuse retail investors. As for the stock investment industry, due to the high risks and uncertainties, investors often feel hesitant and unable to make up their minds. At this time, retail investors really want to see what others think of the current trend and the market outlook. What will happen, it may give yourself a direction and serve as a reference. This mentality is very urgent many times. So we need to have this content. But what if the webmaster doesn’t know much about stocks? He can’t make up random stuff to deceive people. Doing so is undoubtedly digging his own grave. In fact, it is very simple. Many financial blogs on the website have high traffic and are very popular with investors. Their financial views and analysis of the stock market are highly accurate. Only the masses have sharp eyes. For example, Sina's "Xu Xiaoming Blog" has a very high number of visits. Is he a liar? We are looking for such blogs. Reprint it on your own website as stock market analysis content. It eliminates the cost of hiring professional analysts and improves user experience and viscosity. Of course, reposting other people’s blogs requires the blogger’s consent, otherwise it will be considered an infringement.
2. Website advertising
There are overwhelming advertisements in the stock market, some of which look fake at first glance. Things like "huge sums of money to boost bullish stocks", "stocks with daily limit tomorrow", etc. Anyway, as soon as I saw such an advertisement, I first felt in my heart that the credibility of this website was greatly reduced. When I visit other stock websites, I often click on advertisements by mistake. As a webmaster, do you think I can't tell the difference between advertisements and articles? But some webmasters confuse visitors like this and inadvertently click on advertisements. As a result, the alertness is heightened, and the person tries to identify whether it is an advertisement or an article. At the same time, he also wonders whether the article is true or false. Is it credible? In the end, I chose to leave, not wanting to come back again in the future. This is my experience as a visitor to a stock site filled with ads like this.
What I want to say is that if you want your stock website to develop in the long run, you should not be eager for quick success and quick profits. You should put up advertisements, but you must put up legitimate advertisements. It is better to remove all the advertisements that deceive people and induce people to make mistakes. It’s better not to put too many advertisements. When I opened the website, there were so many advertisements. The first thing I thought of was to leave, because I felt very uncomfortable. I even felt like I went to a disco bar. There were lights everywhere. If your website is positioned as a garbage dump, then it doesn’t matter.
The stock industry is a risky industry, and when we operate a stock website, we must try our best to ensure that the content is objective. Being responsible for your visitors means being responsible for yourself, and long-term development requires accumulation little by little. Including loyal users. Building a website is easy, but it’s also a career. It requires an attitude, persistence, accumulation, and down-to-earth work. Nothing can be achieved casually.
The above are some of my experiences on the operation of stock websites. I have exchanged and learned with the majority of webmasters, especially the webmasters of stock websites. They only represent my personal views. Personal stock website: (Financial Village www.jrcun.net ) QQ: 149778068, hope to become friends with more webmasters. This article is the original work of the author. Please indicate the source when reprinting.
The personal space of the author Xian Shangyue. This article only represents the author's views and has nothing to do with the position of the webmaster network.