We webmasters are doing search engine optimization every day, and we are working day and night to have a good ranking for the website. We are very hard and tired, and we have no complaints. We have also thought about giving up, but we have perseverance and a heart. Our unwillingness to admit defeat keeps us going all the way. But our webmaster, are you clear-headed? Have you clarified the following questions? Do you always remind yourself in your mind?
Is search engine optimization a panacea?
The answer to this question is obviously no. Search engine optimization is a means, a powerful tool for our webmasters to improve website rankings, but search engine optimization is not a panacea, it can only make our work easier. Just because search engines are not omnipotent, we must look at search engine optimization correctly.
How to correctly view search engine optimization?
This is a question I keep reminding myself and my friends around me. The fundamental purpose of the webmaster is to maintain the website, and the key is to be able to rank the website high. We should use search engines to optimize our website, instead of just using it to optimize our website rigidly. There are still many ways we can use. What should we do after taking a correct look at search engine optimization? I think first we need to know what it can bring us.
What exactly can search engine optimization bring us?
Our webmaster friends need to seriously think about this issue. I think, realistically, we do search engine optimization just for the pitiful salary of more than 2,000 yuan; ideally, we do search engine optimization to improve our abilities; rationally, we do search engine optimization as a combination of the two. Of course, most webmasters are rational, and I also advocate a rational point of view. Once we understand what it can bring us, we need to make good use of it. Before taking advantage of it, we must clearly understand what search engine optimization is important and what we must do.
First, let’s take a look at the definition of search engine optimization. Baidu defines it this way. Search Engine Optimization (SEO) is a way to use the search rules of search engines to improve the ranking of target websites within relevant search engines. . To put it simply, it means optimizing for search engines. For us webmasters, it is through a set of search engine-based marketing ideas such as SEO to provide ecological self-marketing solutions for the website, allowing the website to occupy a leading position in the industry, thereby gaining brand benefits. Once we understand the definition, we need to clarify its details down to every small piece of work.
1. Domain name and space. Short domain names are easier to remember, pinyin domain names are the first choice, old domain names are more conducive to optimization, and top-level domain names have high weight; the location of the space is definitely better for domestic websites, like Wanwang, but it will be more expensive. Of course, some foreign spaces are still better Very good. The faster the space, the better. The stability of the space should be high. The more people online should be supported, the better. It should support 404 error pages. It is also best to have your own server. I really can’t choose a good one. A virtual host will also work.
2. Internal website optimization. Here are some internal optimization methods.
First figure out where the keywords of the website need to appear. For example, in the URL; Web page Title; regular content; the first paragraph of the page; the last paragraph of the page; "Head" tags, such as h1, h2; links within the site; "meta" tags, including keywords and descriptions; export links; It is best to have keywords appear in the image file name; Alt tag; comment, etc., which is very beneficial to optimization. It should be noted that the keywords should be appropriately modified (bold, italics, color change, etc.). Then pay attention to updating content regularly and quantitatively, preferably original; it is best to carefully write the description of the website yourself, because this is where you can show your good image to search engines; make good export links, and the links should lead to relevant content and have nothing to do with it. It is best not to link the content; the website structure should pay attention to circulating PR instead of distributing PR.
3. External optimization of the website. The external optimization of the website mainly involves external links. First of all, the more external links, the better; the higher the weight of external links, the better. They can be obtained from web pages with high PR values, from related content websites, etc., and as many single-phase connections as possible, because one-way The weight of a link is very high, much higher than that of friendly links. The length of time of external links can also affect the weight. Generally, the existence time of imported links is 3-6 months. During this period, the weight will gradually increase, but once it expires, it may Deleted; the webpage pointed to by the external link has specific content, so pay attention to the relevance of the content; pay attention to adding keywords to the anchor text so that the anchor text can be integrated into the article or sentence; we need to make friend links, and we have always thought that 30 The left and right are the best, you can have more, but try to have less than 60, because the fewer the outgoing links, the less the weight will be divided; it is recommended to build external links under different IPs and different sites, and pay attention to the breadth of the external links. ; Also pay attention to the frequency of growth of external links. If there are too many at once, you may be punished.
4. Cheating is not allowed.
Once cheating is detected, you will be severely punished. Generally, the following practices are considered to be cheating. Such as keyword stacking; all anchor texts are the same; using CSS or background color to hide content is a heinous evil; using javascript to jump; web pages under the same IP address directly exchange a large number of links; bridge pages and cloaking, inducement Search engine crawlers, this is a heinous evil; adult content, illegal content, illegal drugs, gambling-related content; a large amount of content; links to cheating websites; most of the web pages in the site have the same page title;; add to Link Farm or Link exchange websites;
Some practices that are not friendly to search engines.
Use a penalized domain name; build the website on a penalized IP; SEO is too obvious; there are dynamic variables in the address; a website with a single image and Flash; a website navigation bar or directory made with Javascript; using images for website navigation Without adding the ALT tag; there are too many codes between head></head>; there are too many contents irrelevant to the website theme; most of the imported links are purchase links; and they are on the same server as the cheating website.
Now that we know what should be done and what should not be done, we also need to know what are the key points in the optimization process and what we need to pay special attention to.
What are the key points in the optimization process?
I think there are three most important aspects of search engine optimization.
1. The speed and stability of the website space. This should be investigated at the beginning of building the website. Don't take it lightly, otherwise you will regret it if problems arise. There are still spaces that are fine at first, but later on, other sites on the server are deleted. Then you should pay attention to moving the sites to a safe space.
2. Content update volume and originality rate. Regular and quantitative content is the basic principle for updating content, but high-quality content comes from your own original work. Doing a good job in content construction is the key to optimization. It is best to be innovative when building content, combine multiple images and text, and find a good method that you are good at.
3. High-quality external links and high-weight friendly links. This has been mentioned before, but what is more verbose is that we must pay attention to stability when building external links. Don't build and include them today, and then delete them the day after tomorrow. It will not be worth the gain, and it may also affect the fluctuation of the website ranking.
But after doing this, our website's ranking may still not improve for a long time. This is also the point I mentioned earlier: search engines are not omnipotent. Therefore, we need to find other ways to improve the search engine's evaluation of our website. We can use bidding. The combination of search engine optimization and bidding is the best method.
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