Wuhan SEO Liu Jun briefly summarized the 18 factors that affect keyword rankings in backlinks. Everyone knows that there are many factors that affect keyword rankings. Links have a huge impact on keyword rankings. Learning to analyze how backlinks affect keyword rankings is of great significance to SEO personnel. Then Wuhan SEO Liu Jun will analyze the factors that affect the website of these backlinks.
1. Number of backlinks
This is not controversial. The greater the number and the more votes, the better the ranking will be.
2. The weight of the page where the backlink is located
Obviously, the influence of different authorities is different, and the voting effects of pages with different weights are also different. Pages with higher weights have better backlink effects.
3. Backlink growth rate
The speed of natural growth is better. If it is too fast, it will be regarded as cheating. If it is too slow, the effect will not be obvious.
4. The content of the page where the backlink is located
Backlinks to pages that are relevant to your site are significantly better than those that are irrelevant.
5. The content of the website where the backlink is located
The content of the website where the backlink is located is close to the content of your website, and the quality of the natural link is better.
6. Anchor text for backlinks
This is very important. If the link text of the backlink points to your website, it will affect the ranking of your website for the word Wuhan SEO.
7. Content surrounding backlinks
The content around backlinks will also affect rankings. Note that it is around the html code, not the visual surroundings displayed on the page.
8. The location of the link on the page
Links work best within the actual content of the page.
9. How old or new is the page where the link is located?
Baidu doesn't like new pages very much, but Google treats them equally, so the page where the link is located will have better results if it is older.
10. The age of the domain name of the page where the link is located
This also has an impact. The older the domain name of the page where the link is located, the better.
11. Whether the domain name of the page where the link is located has been changed
The domain name of the page where the link is located may be very old, but after changing the website and even the registration information, the domain name of such a page is not as effective as a truly old domain name.
12. The first inclusion time of the page where the backlink is located
If the time when the page was first included is about the same age as Baidu's birth, then it is obvious that the votes for your website on this page have no trace of manual operation, and the natural effect is very good.
13. The time when the page was indexed for the first time after the backlink appeared on the page.
This is followed by point 12. If this page was included first 10 years ago, what would you give it now?
Adding a link to this page will have no effect if the search engine data does not contain the data that this page voted for you ten years ago. Therefore, we also need to consider the time when the page is included after the backlink is added to the page.
14. Updates and changes in the content of the page where the link is located
This also has a huge impact. Pages that frequently update original content have good voting results. Pages that are randomly collected or have not updated for a long time are not popular. In particular, Baidu likes pages that continuously update new high-quality content. Such pages that search engines like the reverse of
The link effect is naturally good.
15. The number of export links on the page where the back link is located
The more exported links, the worse the effect of the page where the backlink is located.
16. The composition of the page where the backlink is located
The composition of all blog replies and forum signatures is unhealthy.
17. Backlinks are clicked directly
Links that can be directly clicked by users are links that meet the user experience and are naturally favored by search engines.
18. Residence time and bounce rate of backlinks after they are clicked by users
Search engines pursue user experience and begin to track users' behavior of clicking backlinks to websites. Backlinks that stay for a long time and have many pages viewed are naturally excellent. Links that close the website immediately after clicking on the backlink are relatively poor.
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