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There are many reasons for being demoted by search engines, especially for Baidu, it is unpredictable (we all know the reasons, but we don’t explain them). Therefore, regarding the issue of search engine demotion, Sesame here can only list 10 reasons for being demoted under normal circumstances, so that webmaster friends can avoid detours and hope to be of some help to everyone.
one. Frequent website revisions
Websites are frequently revised, covering many aspects. Generally speaking, modifications to a certain range of the website can be called revisions. Sometimes website revisions may be for better user experience, but remember not to revise multiple times in a short period of time. Especially the title of the website, the layout of the homepage, and program changes. First of all, it is best to modify the website title once every 3 months. No matter how many times you modify it, it will easily affect the weight of the website itself. As for changes to the homepage layout and program changes, Sesame does not recommend that you make changes here. Because the former will affect the ranking of keywords in all aspects of the website, the latter will affect the overall inclusion of the website, which is the most detrimental to the website.
two. Server and source code are unstable
This is not only detrimental to optimization, but also beneficial to user experience. If the website cannot be accessed, then your website will be meaningless in all aspects. The impact on rankings is also quite serious. Being inaccessible for a long time and frequently may even cause the website to be directly deleted by search engines. Under normal circumstances, I will reserve a space that is not very expensive. When it becomes inaccessible, I can temporarily transfer the website to this space. It is most important to ensure normal access to the website.
three. Join link farm
A link farm refers to a website where every web page has no valuable information. Apart from artificially listing links to other websites, there is no other content or very little content. If the link farm only gives you a unilateral link, it will have no impact on you, but if you exchange links, you will easily be kicked out directly. Therefore, when exchanging friendly links, you must pay attention to reviewing the exchanged links. .
Four. Put a black link on the website, or buy a black link
Black links have always been a taboo in the webmaster circle. Although they can bring weight and ranking to the website in a short period of time, they will soon be seriously dealt with by search engines. So do not buy black links. In the end, the loss will outweigh the gains if the authority is demoted. .
five. External link loss rate is too high
If you buy a large number of friendly links, and then suddenly stop renewing them one day, and all the friendly links are lost, then you will be punished by the search engine, even worse than before you bought the friendly links, or Got killed directly. Of course, this does not mean that you cannot buy friendly links, but when you do not plan to renew one day, you should gradually remove the links instead of suddenly. In addition, you should exchange links with websites of the same level to ensure that It does not affect the weight of your own website.
Haha, sorry, I have something to do today, so I will write these first and continue tomorrow. On my website, Hakecun Advertising Task Network ( www.hakecun.com ), you can post clickable ads on it, and let many people help you click on the ads on the website, and earn money from the advertising alliance. The effect is great, and the reputation is great!
Thanks to Shorty Sesame for your contribution