Writing this article stems from two sentences I saw yesterday:
One person asked on the forum that Baidu’s user experience is to allow users to find what they want in the first time. So is it better to have a higher bounce rate or a lower bounce rate for the website? If a higher bounce rate is better, then what about the garbage dump? The user experience is not the best? The second sentence is from a blog post. It says not to pursue original articles excessively, but to see whether users will pay for your articles.
Next, let’s talk about two concepts: website bounce rate and web page dwell time.
Website bounce rate: Website bounce rate is the ratio of the number of times users leave the website after entering it to the total number of times they enter the website. It is an important indicator for measuring the user experience of a website.
Web page dwell time: The length of time a user stays on the page after entering the page.
Many people who have written this should understand that it is difficult to judge the quality of the user experience solely from the bounce rate of the user website. There are many indicators that affect user experience. We cannot judge by just one indicator, but by combining different indicators with each other. Just like a garbage station, its website bounce rate is very high, but the time it stays on the web page is too short, then the user experience of such a website is definitely not high. But for example, some websites introduce mobile phones or software download pages. Judging from Baidu's official instructions, they hope that the website can list the data and addresses that users need on one page, instead of having to click multiple times to find what they want. Want something. Generally speaking, a valuable page will allow users to engage in behaviors such as reading, scrolling, and even leaving messages. Although such a website may have a relatively high bounce rate, the page's stay time will be relatively long, and the user experience will be poor. good.
Then there is the second question. I have written in many articles that original articles may not be good, but I don’t know how to express this idea. I saw this sentence yesterday, and it was exactly what I was thinking. Many people pursue the originality of the website and can write dozens or even hundreds of original articles a day. In fact, this is unrealistic. A large number means poor quality. In fact, there is basically no essential difference between such articles and those articles created by automatic article generators and those pseudo-originalized by software. Many people say that original articles are readable. So what I want to say here is that in fact, the readability of an article is not simply whether the sentences are smooth, but whether the user can read it. If an article is written without any actual content and users are not interested after just one glance, it will not be readable.
Summary: In fact, the quality of a website’s user experience is composed of multiple indicators. It can also be judged not only by the website’s bounce rate and the time on the web page. It is like a very useful article. Users will read it today. It will be saved and viewed when needed. Then multiple visits by this user are also a good user experience. In addition, copying the URL, sharing the URL, etc. are some indicators that determine the user experience. My personal suggestion here is to build a website first and foremost, and don’t pursue a single user experience indicator, because pursuing one indicator will often make you lose more other indicators. Another issue is the issue of original articles. We write articles for users, not for search engines. If it is for search engines, then I suggest you use software, because it saves time. This article was originally created by Taiyuan SEO http://www.jianweiliu.com. Please keep the link when reposting.
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