Keywords on the website that are not target keywords but can bring search traffic are defined as long-tail keywords. The characteristic of long-tail keywords is that they have a larger number of words. They exist on content pages. The biggest difference from target keywords is that the traffic they bring is unstable and fluctuates greatly. But the advantage is that it can bring target customers to the website and is very targeted. So how do we build long-tail keywords for the website? The key is to firmly grasp the following points!
1. Selection of long-tail keywords
Mining long-tail keywords is a tricky job, and you need to use some platforms around you to dig long-tail keywords. First, use search engines to find long-tail keywords. Long-tail keywords often appear below short keywords in search engines. These keywords are closely related to the search behavior habits of netizens and can bring a certain amount of traffic to the website. . Secondly, it is very useful to study the search behavior habits of netizens to choose long-tail keywords. You can determine the related long-tail keywords through the search habits of your friends or you can choose from the perspective of netizens. Finally, determine the long-tail keywords through the Q&A platform. Baidu knows that the long-tail keywords brought by Q&A platforms like Sosou are also very high-quality. These are some of the questions that many netizens ask in their daily lives. Through these You can roughly break down the problem into many meaningful long-tail keywords. In addition, it is also a good way to find long-tail keywords through competitors' websites.
2. Arrangement of long-tail keywords
The placement of long-tail keywords in a content page is best controlled to 2 to 3. Too many or too few will affect the weight of the content page, the corresponding ranking will be reduced, and users will not find such a page. In addition, try to add long-tail keywords to the title of the article and the beginning of the article. This will increase the search engine's trust in the page and the ranking will be improved accordingly. Secondly, we must be good at using corresponding long-tail keywords to expand the content. This will highlight the key points of the content page and is also the best form of expression.
3. Maintenance of long-tail keywords
Immediately after the content page of the long-tail keywords in the previous step is created, it must be maintained accordingly. First of all, you need to pay attention to whether the page is indexed by search engines and what position it will be in after indexing. If the ranking is lagging behind, it is necessary to appropriately add some weight to the content page. This can be achieved by posting on the forum or writing soft articles. In addition, it is also very necessary to make good links between inner pages. Linking inner pages to each other will play a great role in website optimization, and long-tail keywords will also play a role in weight transfer. role.
The biggest feature of long-tail keywords is that they can bring a steady stream of traffic and target customers to the website. In short, as long as you carefully implement the above three points, there is absolutely no problem in making long-tail keywords. The key is to persevere. Nothing can be accomplished overnight. Good execution is the key. Take every step in a down-to-earth manner, so that you will get closer and closer to success!
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