Editor: DeathGhost
Internet marketing methods are currently very familiar to online merchants. The method is very simple. Now we have to be creative in the simple method to get twice the result with half the effort. Otherwise, we will get twice the result with half the effort. We have to learn to discover the "New World". Do natural things with peace of mind; the Internet emphasizes "sharing", we must share what we have "for the first time" with those who need us most.
◇Knowledge-based marketing: Like Baidu (BaiDu) Know, Soso (SOSO) Q&A, etc., through the mutual help relationship between users, a certain "chain promotion" effect can be achieved; enter the channels you are good at according to the classification to answer questions and help each other, improve Your popularity in the circle makes it "sticky"; expand and improve your personal information, and present the content you want to express reasonably and naturally.
For example: Baidu knows: http://zhidao.baidu.com/question/188182287.html
Search and ask: http://wenwen.soso.com/z/q251747128.htm?w=www.yisaka.com&spi=1&sr=1&w8=www.yisaka.com&qf=20&rn=1&qs=4&ch=w.search.1
Please pay attention to the reference materials and map logos below, and make full use of resources to arrange them reasonably to help users solve the problems they need.
◇News marketing: that is, event marketing. News marketing depends on some major and meaningful offline activities of physical enterprises. It can produce social effects, plan and organize activities in a positive sense, and then create "news hot spots", and ultimately Arouse the attention of the media and society, and then achieve a marketing method.
◇Weibo marketing: It is also a new marketing method that has emerged in the past two years. The key point is how to organize and plan advertising words; at the same time, this is also related to the marketing foundation of your product or service and the size of your user group.
For example: http://t.sina.com.cn/yisaka
◇Witkey marketing: There is a relationship between bidding and reward between Witkey marketing. During the bidding period, it is also a marketing point for displaying your products and services.
For example: http://www.zhubajie.com
◇Internet celebrities: Internet celebrities are also a hot topic on the Internet in recent years, but how to take advantage of this is worth thinking about. There are celebrities in Taobao, and some Internet celebrities have also emerged in the entertainment industry. People, if you are engaged in products and services, you can consider the Taobao model celebrity, especially for those engaged in clothing. With mutual permission, plan how to make your contracted models "popular"; use them rationally and do not go to extremes. .
◇Picture marketing: There are two marketing points in picture marketing, the characteristics of the product itself and the matching of model styles; the other is visual color control; the final performance: refreshing, natural, highlighting product features, and reasonable color matching, thereby stimulating the user's mind desire to buy.
◇Tieba marketing: Tieba is like a forum, with strong interactivity and large search keywords; no more explanations, just like using Baidu Tieba. Pay attention to the forums, post bars, and whatever you know about it. If you do it, you should do it well and find something useful. Otherwise, it is just junk advertising and will not help. As the saying goes, "Every question will be answered" and "Every request will be answered."
◇Video marketing: Video marketing must first be combined with large-scale activities or events within the company, just like the "news marketing" mentioned above. Only if there are things, good things, useful and watchable content can be used as videos. . Can display companies, products, services, news and more.
◇Forum marketing: Basically, most people who are engaged in Internet promotion have experienced forum marketing personally. The effect may vary. Some people may think that forum marketing is to publish information related to companies, products, services, pictures, and accessories. ; Indeed, this is the method, but have you seriously organized and planned the quality of a post? This is a problem. If you want to have a public effect, your post must be unique, replicable, and readable. Otherwise, it will just be a passing cloud and go away with the wind. First, plan it carefully, and then use N vest IPs. It is a small internal hype (it is not an exaggeration, it is commonplace). Good posts and spam posts can be reviewed by the user group. The greater the number of views minus the self-browsing hype, the greater the readability. In this way, , the greater the exposure of the content you want to display. If it is a website, the greater the traffic of the website, the higher your ranking will be over time, the greater the probability of users visiting through search engines, and the sales will show an upward trend. , Therefore, we pay special attention in the process of marketing and promotion. We do not seek more, but only seek refinement. Only things that are useful to netizens can be recognized.
◇Word-of-mouth marketing: Partial word-of-mouth on the Internet is reflected there, just like product reviews in Taobao stores. The more reviews, the better. It proves that the more pieces sold, the better the quality of the product; conversely, it can be seen. The quality of products and services will directly affect the quality of word-of-mouth. Therefore, companies should first improve their products and services before doing marketing. Only in this way can they get twice the result with half the effort. A buyer may tell relatives and friends Friends, let’s calculate, if one person passes it on to another, ten equals twenty... To a certain extent, the word-of-mouth effect is better than any promotion you do; therefore, everyone should plan carefully in this regard.
◇Instant messaging marketing: Currently, the most popular ones on the Internet are QQ, Want Want, MSN, etc. The characteristic of instant messaging is that it is "fast" and can get the latest news immediately. It also reflects the timeliness, convenience and non-regional nature of e-commerce. , just like the sound transmission from thousands of miles away; the methods and techniques are not listed one by one, and everyone may know more than me.
◇Public relations marketing: Public relations marketing must have a certain "relationship chain combination" to a certain extent, that is, the relationship established between enterprises and the media, government, and society, which in turn complements the above-mentioned "news marketing"; through sponsored activities, the public Activities, as well as cooperation between large enterprises, sincerely invite media interviews, and comply with social development and government support. This will produce a "news effect" and then a "word-of-mouth effect", so that outsiders can learn more about corporate culture and products. and services, ultimately achieving the role of marketing.
Pay attention to improving personal information and highlighting corporate information. For example, in QQ groups, everyone can identify their own domain name or company services. During the communication and chat process, many people actually do not like AD, which requires how to communicate. , with the purpose of making friends and ultimately achieving marketing. (We take Yisaka Brand Clothing Network as an example: the group nickname is: "Yisaka.com"; use concise and concise sentences to describe corporate culture products, etc. in the remarks)
◇SNS Marketing: What is SNS? SNS stands for Social Network Service. It is based on the Six Degrees Theory and is based on knowing friends of friends to expand your network. And you can expand your network infinitely. When you need it, you can get some help at any time and get help from this network. SNS websites are websites built based on the Six Degrees Theory to help you manage your circle of friends. Such as: Xiaonei.com (Renren), 51 Space, etc., which are membership sites; in fact, promotion and marketing personnel are nothing more than going wherever there are people, and whoever discovers the New World first will be the beneficiary; therefore, we must continue to look for some "New World" "Showing yourself creatively and immediately is the way to go.
For example: Xiaonei.com (Renren): http://www.xiaonei.com You can actually use the "News", "Diary", "Photo Album" and "Sharing" in http://www.xiaonei.com , but only in moderation and appear naturally, otherwise it will be useless. Pay attention to the novelty of content design and improve personal information.
◇Dianping marketing: Dianping marketing is actually the online word-of-mouth marketing within the word-of-mouth marketing we mentioned above. This is not just an evaluation, but a consumer’s affirmation and recognition of the company’s goods and services; at the same time, his/her One review will have a word-of-mouth chain effect, good or bad, and good or bad sales may be triggered here. A good review will affirm the next consumer, and his/her evaluation is better than any promotion and marketing by the merchant. On the other hand, the quality of products and services depends on the market. Therefore, it is recommended that all types of merchants The business operation process must be market-oriented and consumer-oriented. Without a market, no matter how good your product is, no one will care about it.
◇Creative advertising marketing: During the implementation of creative advertising, everyone must not forget the essence of advertising. Being too abstract may not be a good thing and ordinary people cannot recognize it; advertising must do two things: convey information so that consumers can understand it; it must be able to Reflect the value of the brand.
◇Blog marketing strategy: There are two methods. One is to use third-party blog platforms, such as Baidu Space, Sina Blog, etc., to publish relevant information within the company; the other is to use the company's self-built blog channel to select employees with strong writing skills within the company. Update, accumulate over time, update in time, follow up on user messages in a timely manner, and ultimately achieve the purpose of marketing.
For example: DeathGhost: http://hi.baidu.com/sunzhifeng2008
◇Viral marketing: In viral marketing, first of all, we should not think lowly, but guide and stimulate users to actively promote through a set of reasonable strategies. It is a marketing model based on two-way mutual benefit; a word-of-mouth chain. Effect marketing unconsciously acts as a kind of promotion on the premise of benefiting users; what we should pay attention to is that the degree of "hot spots" should be high; for example: free space, free second-level domain names, convenient services, free counters, etc., they If you feel good during use, it will be spread through word of mouth (online/offline).
◇Encyclopedia Marketing: You may already know about encyclopedias, such as Baidu Encyclopedia, SouSou Encyclopedia, Interactive Encyclopedia, etc. Reasonably and comprehensively editing the company's cultural and historical product information can also have a promotional effect; especially for users of Baidu search engines, everyone should try to make reasonable use of Baidu products; to a certain extent, Baidu first focuses on its own products, and at the same time A keyword that appears first may be some of Baidu's own internal keywords, so everyone can make good use of it.
For example:
Baidu Encyclopedia ( http://baike.baidu.com/view/4517569.htm )
Soso Encyclopedia ( http://baike.soso.com/v10379697.htm )
◇Search engine marketing: There are two types, one is advertising investment (Baidu’s bidding ranking, Google’s sponsored links, etc.); the other is the optimization of your own site.
Okay, that’s it. There are other marketing methods that you can make reasonable use of: email marketing, database marketing, offline marketing (elevator advertising, car body advertising, Internet cafe desktop advertising, handing out flyers, etc.).
There are so many basic promotion methods. Although there are many methods, there may be few that are done well. Some of the marketing methods are basically mutually reinforcing. Therefore, everyone must do every detail well and approach it with a normal attitude. Do every step carefully and seek innovation in development; marketing is everywhere. As I said last time, a sentence, an icon, or an Internet slang may become marketing.
Thanks to DeathGhost for contributing