In the evening, I talked about SNS marketing skills with my marketing brothers. I also sorted it out myself. I will share it with you here. My QQ 57715727.
1. What is SNS marketing?
Regarding this point, I think it is necessary for everyone to carefully read the explanation on Baidu Encyclopedia http://baike.baidu.com/view/2960452.htm . I believe it will be helpful.
2. Precautions for SNS marketing
1. Find the right marketing target for you - what kind of SNS is more suitable for you?
The Internet is a big family, or a world. Only when you understand who your marketing targets are, who your potential customers are, and where your potential customers are, can you continue to do marketing. This is also true in SNS marketing. There are no exceptions. For example, if your product is suitable for some college students and some younger groups, then you may be more suitable to go to Renren, which is relatively better than Tencent Friends, because Renren has relatively more college students. , please note that I am speaking relatively here. I have not said not to be a Tencent friend. What I want everyone to understand here is what kind of SNS is more suitable for you and find out your own priorities.
2. How to make more targeted choices among SNS platforms?
Here we recommend two methods to you: one is the search function in SNS websites, especially advanced search. Most SNS websites now have specific search conditions for age group, gender, hobbies, etc. We Through these, we can select our groups in a targeted way. For example, for cosmetics, we can choose women, aged 20-40 years old. Is this a better way to promote our products? The second one is through some meaningful articles. , write or reprint some articles that are useful to your potential customers, so that more potential customers will be aware of your existence, everyone will continue to build trust in you, and marketing will begin.
3. What kind of mentality and awareness should you have before marketing?
I think that all marketing has a certain degree of guidance. If we want to promote our products or services, you have to pay attention to one thing, that is, let others believe in you!!! Only others believe in you and trust you. In this way In order to keep putting money into your pocket, you must have a sense of service in your own mind. No one will be willing to give their money to someone they don't trust. I remember an awesome person said: What you have to do to make money is to use your brain to market other people's brains, and then let them transfer the money from his pocket to your own pocket - four bags of money!
4. What kind of products are suitable for SNS and what kind of marketing methods are suitable for SNS?
SNS has the characteristics of highly accurate users, strong user stickiness, and easy dissemination, which are very suitable for marketing. What kind of SNS groups need what kind of SNS products, so when we think about what kind of products are suitable for SNS, we can also think about What kind of products or services do such SNS groups need?
Among the marketing methods, there are such as CPA/CPC/CPM, etc. I personally think that for these common marketing models, CPS is more suitable for promotion in SNS. To give a simple example: Taobao, which everyone is familiar with, may have been promoted in SNS such as Renren. Obtain more than 2,500 Taobao customer commissions. You can leave messages, post articles, and include links on your SNS personal homepage. . . . The key lies in how you guide and the powerful soft articles.
5. What to do in SNS and how to interact with netizens in SNS.
Activate your crowd network and promote your products or services through appropriate methods. This includes how to interact with other people and how to attract more attention. For example, reverse marketing, the familiar hype and other methods. In fact, this is not to encourage everyone to hype, but we need to learn this marketing idea and learn to understand the psychology of the public, what they need, and what they want to see or get. For example: Burger King previously launched a very creative marketing campaign on Facebook. After Facebook users installed a plug-in, they could choose to contribute 10 of your friends, which meant deleting 10 friends and deleting 10 Each friend can get a free real burger: a Whopper Sacrifice burger specially launched by Burger King. It is understood that a total of 82,771 Facebookers participated in this event, and the number of deleted friends reached 233,906.
6. Finally, what can you say in one sentence about doing SNS?
Suitable products, suitable SNS groups, good network vitality maintenance, good service awareness, and display your products carefully.
Original text http://user.qzone.qq.com/57715727/blog/1302621064 , please keep it for reprinting. Thanks.
The author's bad personal space