When you, the reader, saw the title of this article, did you fall into deep thought? Perhaps many webmaster friends believe that the road of optimizing long-tail keywords for corporate websites is unswerving, because industry insiders agree that corporate websites target keyword traffic If you want to get more traffic, you must choose to optimize long-tail keywords. However, it is not feasible for the author's corporate website to continue to optimize long-tail keywords. This article is a personal opinion and is for reference only. Today, with the continuous updating of search engine algorithms, many optimization methods that we thought were feasible in the past are now significantly less effective. Take long-tail keyword optimization for corporate websites. Maybe doing this before can really bring good traffic to the website, but for now, I suggest that corporate websites that have not done long-tail keywords should not do it now. Why can’t you do it anymore? Let’s analyze the specific reasons with you.
1. In order to optimize the ranking of long-tail words, most webmasters will create sections on corporate news, news, technology, etc. in the site, and then start updating them continuously. In fact, corporate sites do not need to be updated frequently, unlike portal sites. The amount of information is large, a small amount of updates is enough, and this update does not affect the ranking.
2. Enterprise website optimization long-tail words can bring traffic to the website, but the bounce rate of this part of the traffic is very high, and there is no conversion rate. The high bounce rate of the website is usually due to problems with the website structure and internal link settings, and poor relevance. If the user's needs are not addressed, such a website will be regarded as a spam site by search engines and will be punished with a downgrade.
3. The long-tail words that have a conversion rate on corporate websites are product words, and most of them are optimized using internal pages. In the past, you may have found that long-tail words can be easily ranked by optimizing internal pages, but now No, because many people use the homepage to optimize. Just imagine, can your inner pages compete with other people's homepages for ranking? Of course not, so optimizing long-tail words on the inner pages is not feasible.
4. Most of the current corporate websites are unpopular, and there are relatively few long-tail words. So should we rank some long-tail words with low competition and high conversion rate? I think it is possible in a short time, because Unpopular industries become popular very quickly. Maybe you choose to optimize long-tail words on the inner pages to gain traffic, but after half a year or a year, the unpopular long-tail words become popular words, which means there is a lot of competition. If your opponent uses the homepage to write these words, your internal pages will not be able to compete with other people's homepages, so your ranking will be easily pushed down, and your natural traffic will also be reduced.
Since it is not feasible to optimize long-tail words for corporate websites, how should we optimize them?
1. From Baidu’s changes to the algorithm of corporate websites, we found that Baidu has limited the diversified optimization of corporate websites, and websites with single and highly targeted keywords will rank better. So if the enterprise website wants to get a good ranking, it must optimize the keyword (product) in a single way.
2. Enterprise websites need to combine marketing and SEO to increase the audience of the website, which will be more conducive to keyword ranking.
3. The enterprise website should contain scarce content, and the product website should ensure quality and credible after-sales service.
4. Create an excellent and independent website brand to facilitate widespread dissemination, increase traffic users and conversion rate, achieve brand efficiency and bring more profits to the enterprise.
This article was originally published by Jiuhe Network ( http://www.usa-idc.com ). Please indicate the reprint! Thank you!
(Editor: Chen Long) Personal space of the author Chen Xiaofeng