Business opportunities on the Internet have led more and more business units to attach great importance to the search engine optimization effect of their company's website. On the one hand, they ask optimization personnel to operate their company's website, and secondly, they conduct bidding promotions for their products. However, business owners must view optimization rationally.
1. Don’t rush for success. Don’t expect some traditional industry products or highly competitive products to be optimized to the homepage in half a month or a month. This difficulty is relatively great. To optimize a product or a keyword, there are too many things that need to be taken into consideration and handled at the same time. Everything must be for the healthy development of the corporate website, right?
2. Bidding promotion of popular keywords. This method is performed by many companies. Because whether it is through optimization or bidding, after pushing the ranking of the website to the homepage, the traffic brought is very considerable, but bidding is a very expensive thing. Ordinary keyword clicks cost a few cents, competitive clicks cost a few yuan, and if it is a very popular keyword, the click cost is dozens of yuan. Well, after improving the ranking through some techniques and bidding, the product display rate is very high, the traffic is considerable, and the click-through rate is also very high. If there are too many clicks, the company's bidding budget will be used up in a short period of time. But the boss was very dissatisfied with the results. Why, there are still very few orders, and there is still no improvement? At this time, we hope that business owners will view optimization rationally.
The ranking of the website has gone up, but the company has no orders. The boss cannot just blame the optimization staff. Why? Because you hire optimizers to do product advertising and bidding promotion, which is nothing more than one purpose, which is to improve the keywords. So now that the ranking has improved, do you need to carefully analyze the reasons why there are no orders?
Customers find you, whether they are target customers, prospective customers, or potential customers. Your website is found through the Internet, which means that the work done by the optimizers is effective. But if they don’t pay the bill, whose fault is it? The author believes that it’s not the optimization personnel, but the company itself.
Because this involves a traffic conversion rate issue.
There is traffic and clicks, but no performance. In fact, the company itself needs to reflect more. No matter how customers find your website, if they enter the website, whether it can promote your performance and the company itself and the product itself are very important. Whether customers want to pay depends on the price of your company's products. Is it competitive? Can the quality of your products be trusted by customers? Does your after-sales service reassure customers? Or does the overall content of your website provide the services customers need? Does it create a feeling of untrustworthiness for others? Is the product unable to guide customers to purchase? These aspects are the factors that influence the performance of the company.
Business owners will pay attention to the performance of competitors, and sometimes use this method to measure whether an optimizer is responsible? In fact, this is also a very one-sided measurement, because there is a lot of contingency in the market. The author worked as a salesperson for electronic products, and I can definitely feel the role of luck. Some colleagues worked all day long, exhausted, and suffered from the dealer's arrogance, but still didn't get a single order. It seems unfair for a colleague to hang out, have a cup of tea, and then go into a dealer's store and get a big order without saying anything. But this is the fact, and so is online sales. Luck plays a big part. Because if the customer is in a hurry, they will not consider your price or strength. As long as he is in a hurry and you deliver the goods quickly enough, then it will be fine.
Therefore, business owners must view optimization rationally and cannot blame optimizers one-sidedly. Because you can ask an optimizer to help you improve your ranking, but there is no way an optimizer can bring you good results. I can't afford to be hurt. I can't afford to be hurt.
The original article comes from Zhao Sandan’s blog. Please indicate the source when reprinting. The original address is http://www.zhaosandan.com/reed/SEO-qywz03.html
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