What kind of website is a good website? What kind of website is the website that we need to learn from? When we optimize a website, a very important thing to do is to analyze the websites of competitors. Only by understanding the competitors Only when you are in a situation, you have some confidence to surpass them; the same is true for friendly links. Every friend who exchanges links wants to change a link that is better than their own website, so that they can use the other party's website to increase the weight of their own website, thereby increasing the weight of their own website. Let the keywords have a good ranking. To find a better website, we cannot judge solely from the following aspects:
One: the PR value of the website
The PR of a website is a method used by Google to identify the level/importance of a web page. It is an important criterion used by Google to measure the quality of a website. As a Baidu search engine ranking, we should not take the PR value too high. Now many websites have a PR of 4 or 5, but the inclusion, snapshots, and backlinks are very poor. This can only mean that this website was built earlier; Moreover, PR hijacking methods are common nowadays. Many webmasters use 301 and 302 jumps to hijack the PR of some high-authority websites. This kind of PR is meaningless and can only be used to fool those webmaster friends who "love" PR. Therefore, when we exchange connections, we cannot just focus on PR, we can only use it as a reference indicator.
The second is: ranking of unpopular keywords
Of course, keyword ranking is an important part of our reference for analyzing competitors. Generally speaking, the better the ranking of keywords, the higher the weight of the website or the higher the quality of the external links, but we cannot treat everyone equally. A good keyword ranking means that the website is very good, because sometimes the keywords of the website are super unpopular keywords that few people even go back to search for. For such keywords, having a good ranking is not enough. What does it mean? A newly built website can achieve this effect without spending any time or experience.
The third is: the number of included websites
Of course, every webmaster would like to see a large number of included websites. Websites with high weights drive the ranking of a large number of long-tail keywords through huge collections, thereby increasing website traffic; but we know that many websites can also achieve a very large collection of content by collecting content. Quantity, those articles with only quantity but no quality are flooding the entire website. It can be said that this website has almost become a garbage dump. It is not easy to improve the overall weight and keyword ranking of this website.
The fourth is: the number of external links to the website
To analyze the number of external links to a website, the easiest way for us is to look at Baidu’s related domains and Yahoo’s backlinks. The source of Baidu related domains mainly comes from sending plain text URL links or hyperlinks; while Yahoo backlinks mainly come from anchor text links of keywords. If we see a website with a very large number of external links, we cannot simply judge that it is a good website, because when we see the number of websites, we must also analyze the quality of the website. We all know that some Baidu websites have many websites. The related domains are all invalid, and most of the links to some websites are spam links. The number of external links to such a website is just a flash in the pan, and search engines will soon eliminate it. Therefore, many friends think that the most important external links of a website cannot be easily judged as to what kind of website it is.
To judge whether a website is a good website, we cannot measure it from the above single indicators. We should analyze the overall situation, whether it is analyzing a competitor's website or exchanging connections. Doing a comprehensive analysis of a website will be very helpful for our SEO optimization and promotion. Only looking at the surface without looking at it from the overall perspective will cost us a lot!
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