Some SEOs often encounter the phenomenon that Baidu snapshots are not updated. What are the factors that affect the update of Baidu snapshots? Baidu algorithm adjustments, website content updates, increased incoming links, website code modifications and many unrelated factors may affect the Baidu snapshots of the website. renew. Let’s analyze the 5 factors that affect Baidu snapshot updates.
1. Baidu algorithm adjustment
Baidu has been making a lot of moves recently. From the adjustment on May 20 to the big snapshot update at the end of May, it can be predicted that Baidu will make big moves. The main performance of the algorithm adjustment on May 20 was huge fluctuations in rankings. This is not the focus of this article. However, the tip of the iceberg's view on this is the upgrade of Baidu's word segmentation to the maximum forward matching. The rest will not be detailed. On May 30, the snapshots of medical industry websites (not observed in other industries) were generally updated to the latest, and many websites had articles included on that day. This phenomenon is a special case for medical websites. SEOs working on medical websites all know that before Medical snapshots are basically one week old. The mainstream view is that medical articles have a high rate of similarity and may contain sensitive words. Therefore, Baidu algorithm update is the cause of snapshot update and should be at the top of many reasons.
2. Website content update
Website content is king and external links are king. These are things that have been talked about badly, but its essence has not been discovered by others. Many SEOers are still endlessly pseudo-original. Of course, pseudo-original can also be used to create snapshots. Updates, but if the originality is too low, there will be no high-quality content. The website of Fuzhou Modern Obstetrics and Gynecology Hospital, which Tip of the Iceberg is responsible for, is like many websites. The articles are mainly pseudo-original, but the snapshots are always kept for a week, and the collection is poor. Baidu spider crawls are only a little over 1,000 per day. By May 23, the original article operation started, and the number of spiders on Baidu rose to more than 10,000 the next day. Of course, it cannot be ruled out that Baidu just went through the 520 adjustment, but after May 30, with the major update of Baidu snapshots. But if Baidu hadn't encountered this period of convulsions, would the snapshot of the website be updated to the latest? Although it is still uncertain. But the tip of the iceberg reveals that Baidu’s emphasis on originality has been unprecedentedly strengthened, and pseudo-originality will gradually lose ground.
3. Increase in import links
The most direct and effective way to increase incoming links is to purchase friendly links. Are friendly links effective for Baidu domain? Obviously not, but why can it improve Baidu's snapshot? The reason is that the purchased website generally has a higher weight and is newer. Snapshots, while raising a group of diligent spiders, imported links stimulate your website snapshots. But what about some websites that have exchanged a lot of new links but can’t update their snapshots? In addition to the website itself, this is the reason why Baidu Spider is not necessarily diligent in its snapshots, so understand search engines and don’t be deceived by appearances. . For example, when I was working on the external links of the World Factory Network, I made some Youlian. Later I found that the snapshot update was a bit slow. It took me a long time to find it. It turned out that among the Youlians I changed, there were several Youlians whose Baidu updates were better than ours. It will be even slower, which will affect the update of my website snapshot.
4. Website code modification
Nowadays, there are too many open sources for building websites. It is easy to build websites using cms such as dede, empire, etc., so the problem arises, that is, the similarity of the template code and the similarity type of the article content. Similar code is also a reference for judging the duplication of web pages, so Even if the source code is well optimized, not all websites may have good snapshots. For this adjustment, the final step is to modify the main template and original code.
5. Many irrelevant factors
Why do we talk about irrelevant factors instead of relevant factors? Because the relevant factors are actually only Baidu. Baidu spiders can determine your snapshot by going back and forth, but what will Baidu spiders observe after they come? They are irrelevant factors, but these factors seem to be It has nothing to do with it. In fact, it is the basic element of optimization. The tip of the iceberg represents a limited level and cannot be listed in detail.
The article is edited and compiled by the World Factory Building Materials Network http://jiancai.gongchang.com. Reprinting is welcome. Please indicate the source.
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