When we visit major webmaster forums, we often see people asking questions like "I have been working on my website for a while, but I found that the keywords were wrong and it cannot bring much traffic. I want to change the keywords." "?" We know that search engines severely penalize websites for changing titles or keywords, and the degree of weight reduction varies depending on the magnitude of the change. So at this time, let's think about it differently. Since the main keywords bring less traffic , do we have any other methods besides changing the target keywords? At this time, we should fully tap the potential of long-tail keywords to make up for the lack of traffic.
We say that most of the long-tail keywords should be placed on the inner pages of the website for optimization, so as to obtain rankings and bring traffic. However, if we observe the characteristics of the two major search engines, Baidu and Google, we can easily find that the vast majority of sites included in Google are Several times or even more than ten times that of Baidu. Baidu controls the process of collecting and releasing the internal pages of the website very strictly. If it is a site that relies on a large number of collections, even if Baidu collects and releases it, after a period of time, when it is filtered twice, it will be found that the articles are all If it is not original or has low readability, Baidu will still delete it. Even sometimes the update of Baidu algorithm attributes will inexplicably reduce the number of included websites. So based on this, when we are doing Baidu long-tail keywords, we need to pay attention not to use the inner pages of the website as our main battlefield, because the variables are relatively large, so where should we put the battlefield? For example, there are many on the forum recently Posts like "Is Baidu crazy recently? If you search for a word, Baidu knows the top five consecutive ones." This is a good reminder for us. We all know that Baidu gives a high weight to its own products. Since this is the case, we should put the battlefield on Baidu Encyclopedia, Baidu Zhiba and Baidu Tieba. In fact, many webmasters know this, but they just don't do it or don't persist. The usual excuse is "My encyclopedia pass rate is too low, I know I can't add links, and the post will be deleted after posting it...", Let’s put aside the specific methods here, because whether it is encyclopedia or Zhiba, Tieba has many skills in it. Let’s talk about the issue of execution first, quoting teacher Wu Wei’s words, “Make execution the best.” "Extremely", many times what failed people lack is execution. There is no excuse in front of execution. Indeed, Encyclopedia, Zhiba and Tieba are places where slow work produces clever work, and full patience is required. This is also the case. The charm of SEO is because SEO is a long-term process. There is a saying that is very good, what is the gap between successful people and failed people? In fact, the gap is very small, it is just that successful people have done more than failed people. Just a little bit. Therefore, if we want to do a good job in Baidu's long-tail keyword ranking, we must overcome these three levels. Don't be afraid of difficulties, because there are always more solutions than difficulties.
Another very important point is that we do not put the main battlefield on the inner pages, which does not mean that the inner pages are left unmanaged. The snapshot update of the inner pages is also very important. For example, if we query www.koubeibest.com on Baidu When included, you will find that the snapshots of many internal pages are still on the day of inclusion and have not been updated at all. In fact, this is detrimental to the improvement of the weight of the internal pages. A healthy website must also keep the internal pages updated in a timely manner. It is actually very simple. As long as we spend a few minutes to add or change some content to the internal pages, and then make internal or external links to attract spiders, the weight of the internal pages will also be improved, which is very important for the ranking of the internal pages. .
Some people may say that the index of long-tail keywords is so small that almost no one searches for it. Is it useful to do this? Yes, the index of long-tail keywords is relatively small, but don’t forget that the main keyword of a website There are only a few, but we can do unlimited long-tail keywords. All we need is our infinite persistence.
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