When we do SEO for our website, it is the same as when we work on a certain project. We often feel confused. We just don’t know what to do. This situation is when we are most troubled. My mind is empty, time is wasted day by day, but work efficiency is also very low. This phenomenon is also relatively common in SEO. When our website develops to a certain level, we will encounter a bottleneck. Take our keyword ranking as an example! All project work is proceeding normally. Why is it so important? If the word ranking does not rise, it will just drop out.
Why are you writing this article today? Hong Tao also encountered this situation recently when he participated in an e-commerce circle competition. It seems that the harder the website works, the less satisfactory the results are. If the ranking does not rise, it will fall back. If the external links are not increased every day, they will decrease. The main manifestation of this situation is that the comprehensive weight of our website is not high, so what can be done to get rid of the current situation? Hong Tao will share his views on his own experience!
1. Add subsites to the first-level directory
The expression form of the first-level directory, for example: http://www.***.com/main site http://main domain name/blog / http://main domain name/bbs /
Then this /blog/ or /bbs/ is a subsite of a first-level directory. The advantage of this structure is that the current subsite can increase the weight of the main site. This method is often used to break through the bottleneck after some websites have reached their limit.
Let’s take the blog that adds a first-level directory as an example! If our main website is a corporate website, and the content of many industry websites is difficult to find, and updates are limited to one bottle, we can add a first-level directory. Blogs promote the development of the main website through blog updates. Blogs are often relatively casual. We can write diaries, live, and share experiences. We can also collect some good things and post them to the blog page. Main site plus anchor text links and so on.
If we add a bbs, it can enliven the atmosphere of our website, but it will be more troublesome to manage, and it will also be more troublesome to develop well. It is recommended that you choose the appropriate method according to your own situation.
Recently, Hong Tao also plans to add a first-level directory microblog to his blog to increase the weight of the main site. He is still working on the program and it is estimated that it will be online within a week! I hope everyone will support it then.
2. Use special SEO optimization methods
Buying links is a common way to break through the SEO bottleneck, but the cost is relatively high and the results are relatively effective. Currently, it is very effective for Baidu, but the premise is not to overdo it. If the operation is not done properly, it is very likely to happen. This leads to some adverse reactions on the website, such as: downgrade, K, etc.
For a large amount of original content, you can often hire people to edit a lot of content to increase the inclusion of the website. The inclusion is also a way to increase the weight of the website. However, this kind of content update volume is not the update of three or two articles as we often say, it may be several articles. When updating hundreds of articles, of course the quality of the content must also be considered, which is what we often say, try to be as original as possible!
To implement some SEO strategies is to use some more advanced SEO operation methods. Currently, there are not many: sprocket, but the operation is complicated and cannot be operated by one or two people. If it is a small sprocket, the effect is not ideal, and it is easy to be considered by search engines as SEO cheating. To solve this problem, you can look for methods online. I will also write an article on this aspect when I have time some other time, because I have always wanted to have the opportunity to try the power of large sprockets, but I have not encountered a project worth doing. , so it has never been tried.
It requires excellence in every SEO detail. Of course, we need to have very professional SEO operation experience. At present, it seems that Alibaba International Station has done a very good job in this regard. It will bring you unexpected things at first glance. The effect, haha!!!
At present, Hong Tao’s understanding of how to break through the SEO bottleneck is just like this. Of course, it may not be comprehensive. I hope there are experts who can add to it. I will update this article from time to time. If anyone has a good idea, Hong Tao will leave an external link in the article.
This article is from the Hongtaose E-commerce Circle blog: http://www.hongtaoseo.com/experience/573.html
The personal space of the author Hongtao SEO