SEO optimization is usually defined by more people as "website promotion", which means promoting the website through various means. Regarding its technology, many people think that "website optimization and SEO are liars." In fact, many people think so. Why? In the process of website optimization, too many customers have been injured, which has led to the deterioration of the reputation of the entire "Seo" industry. Customers are even more worried and suspicious of "SEOers", and even in the process of receiving orders, customers will disappear if they make a mistake in one sentence. How to avoid such a situation? The author believes that in the entire SEOer community, professionalism generally needs to be improved.
1: Reasonable and clear charging standards
How to charge for SEO optimization? Most of them are defined by the amount of information related to keywords, keyword index, the number of entries promoted by search engines, domain name registration time, website update status, etc. This determines the diversified charging standards. Even for the same word, the prices obtained by different optimizers may be very different. Website optimization and charges lack standardization, some charge exorbitant amounts of money, others cheat money, or get away with it. Over time, the industry atmosphere is getting worse and worse. How can we not make customers panic? Give up optimization, it will not help rankings, do optimization, but worry about the results. As an SEOer, how to win the trust of customers? The author believes that setting reasonable, clear and clear charging standards is the first step.
2: When optimizing order acceptance, you must seek truth from facts.
In the first point, due to various uncertain factors, the charging prices are different. However, there is still a type of people who do not have any professional qualities and charge sky-high prices based on people and companies. What do customers think of this? "It's up to others to order the dishes?" Website optimization is pragmatic and as much as possible is the most basic professional quality. In addition, you can take orders based on your ability, and you can eat as much as you want. In actual operation, there are some SEOers who do not reject anyone who comes, regardless of the difficulty of website optimization. Is the customer's payment taken in this way? The final result is not only ruining personal credibility, but also ruining the professionalism of the entire industry! Website optimization is pragmatic, what kind of orders can be accepted, and what kind of orders cannot be accepted, Only by selectively optimizing can you win the trust of customers, or will you end up becoming a "liar"!
Three: Carefully guide customers to understand you
What is the first factor that leads to the success of receiving orders? Achieving the basis of "trust". In fact, as an SEOer, strictly speaking, you should also be regarded as a salesperson. If you can't make customers recognize your product, you can't "sell" yourself. How to get customers to buy your services? Trust is the guiding factor. How to build trust? Only by letting customers know you can they judge the quality of your service. For example, some professional articles written by SEOers on blogs are important factors for customers to identify a person. In order to improve website rankings, some bloggers randomly create some pseudo-original or irrelevant information in their blogs or websites. How can such a blog make customers see how professional you are? Without professionalism, you will not be able to convince them, which will lead to the loss of orders.
Four: Negotiate with customers using professional terminology
During the negotiation process with customers, many customers may not understand your professional terminology. However, this should still be done if the customer has no objection. Throughout the entire process, be careful not to speak too straightforwardly, as this will make people think you are unprofessional. Try to replace some words with professional vocabulary. Although customers may not fully understand the meaning, they will at least feel that you are proficient in enough things, making it easier for your image to settle in the minds of customers. At the same time, there are some things that should be taboo, such as words like "maybe, maybe, I don't know." On the premise of seeking truth from facts, avoiding them will make you more professional and professional.
Five: Don’t be sure that “it must be possible”
During the negotiation process with customers, there is always a topic that cannot be avoided, such as: "What should you do if you can't add the keyword? What should you do if the keyword is added but then lost?" There are many SEOers who will answer, I This word can definitely be made up through technical means, and it will definitely not fall down. Search engine rules change every day, and the competitive environment changes every day. What guarantee can you make? Presumably, no one dares to make such a guarantee. What should we say about this kind of problem? As the saying goes, the service cycle is 365 days, and one of the answers to the questions is how many days are lost and how many days are replaced. In addition, regarding "must make the home page within the specified period", don't make a rigid stereotype for yourself. According to the degree of the keyword, appropriately relax its boundaries, such as within 4 months... one month is also within 4 months, 3 Months, three and a half months or so. Of course, a reasonable positioning must be made based on the difficulty of the keywords, otherwise customers will not wait indefinitely.
The above opinions are only the opinions of Binary Network and Shanghai website production company Pilot Technology ( www.joyweb.net.cn ). As the base of SEOer people continues to increase, their professionalism should be improved simultaneously, otherwise they will eventually become Others "talk". But over time, it is not impossible that the entire industry will fail.
Related reading:
A5 official soft article external link is quickly released: http://e.admin5.com/content.php?ID=63
Editor in charge: Chen Long Author Binary Network's personal space