In many cases, the ranking will fluctuate during the normal operation of the website. When our ranking rises, everyone is happy. If the ranking drops, I think everyone has their own method. You may ask many webmasters on the Internet and they will say , under observation, this is not the case. Since it has declined, there must be factors for the decline. Let me talk about the reasons for the decline in ranking.
First: the search engine itself. Many webmasters will complain about search engines, saying that they are unreasonable and have problems. Their algorithms will change frequently. This is necessary. Sometimes there may be problems, such as key Word snapshots are different from the snapshots captured by the website. Website inclusion is reverted. These are often seen. Maybe our rankings have dropped at this time, but what is the reason for those websites that have not dropped? Most of them are not luck. We need to formalize this issue. We first need to analyze why they have risen in the rankings and what they do better than us. If they are not as good as us, then we cannot wait. We must insist on updating external links, and they must be original. Recently, I The ranking of the website is very good, but it suddenly dropped a bit in the past few days. The reason I summarized is that I am too lazy to reprint frequently. It is okay to reprint one or two articles. If you continue to reprint like this, the search engine will punish you, so the website The content itself must be original. It can be updated infrequently, but it must be original. More external links are not better. Originality is very important. This is the first thing we have to do when search engines fluctuate.
Second: The external links of the website have dropped sharply. This will definitely affect the ranking of our website. External links are something that our webmasters often do, usually publishing soft articles, or forum signatures and forum posts. Never change the forum signature. This can easily cause a drop in inclusion. After we change the search engine to crawl it, your link can no longer be found. Not only will there be fewer inclusions, but the weight will also be reduced. There will also be forum posts and forum posts. It is very unstable, because we may post a lot, and one day the administrator will block the account, and the content in it will naturally be gone, so it is best to get along well with the administrator when posting, let alone deliberately cheat. The consequences of this are very serious. My website www.06xushi.cn Harbin website construction-virtual and real website design also suffered a decline in ranking because of the forum. Everyone must pay attention to it. In fact, soft articles are relatively stable. Everyone should post more soft articles. It is best. The place is A5, the reprinting of soft articles is very good, and the weight transfer is very good. Basically, you can benefit from posting one article for several days. If you have time, it is best to post frequently.
Third: Problems with the website itself. There are many problems here. What we often encounter is that the website is hacked, the website is often not updated, the website is over-optimized, the server is unstable, etc. First, the website is hacked, and many links are suddenly exported. , these links are hidden. Many times we don’t pay attention, which leads to a decline in rankings. Generally, handling them in a timely manner will not have much impact on us. The website is over-optimized. It basically lists keywords in the title. The keyword density of the website is too high, usually around 4%. This factor causes the ranking to drop and it will take a long time for us to recover, because it involves modifying the keywords. The title is naturally very troublesome, but there is nothing we can do about it. Many things reflect our immaturity. We must pay attention to the fact that the server is unstable. When buying a virtual host or managed server, you must choose a strong IDC to cooperate. You cannot seek temporary gain or save dozens of dollars. Don’t lose the big for the small. Before deciding to buy space, First, search the company's reputation online. If there is any bad information, be careful and don't be fooled by the salesperson's guarantee. Find out if IDC has a 24-hour service hotline, and make a test call late at night to see if anyone answers. If the website is frequently attacked by ARP or DDOS, sometimes it cannot be opened three times a day, and then it must be moved to another location.
Fourth: Friendly links are modified and added too frequently. We often exchange a lot of friendly links, maybe more than 10 in a day, so we don’t know many of them. Maybe his website is not a normal website. The most bad things, or many of them are buying links, and the links are not stable, causing them to be demoted, which will affect us. It is also very dangerous for us to increase friendly links irregularly, which may make search engines suspicious of us. For cheating, we should also be optimistic about the stability and weight of the linking website. Don't change to something with a high PR and not a peer. This will not do us any good, and it will not do him the same. If his website often cannot be opened, it will not be good for him. We are also influential, and the friendly links are all on the homepage, so the impact can be reflected quickly. Also, do not make cross connections, which is very dangerous. You should also pay attention to the update of snapshots. In many cases, they are friendly links. caused, so we must pay attention in this regard. When there is a problem with the website, our first consideration is also the friendly link.
Basically, these are the main reasons why our rankings decline under normal circumstances. We must pay attention to observation and analysis. There are natural reasons for the decline in rankings. We must take practical measures. Updating soft articles and adjusting inherent problems are necessary. A decline in rankings is one of the reasons. Warning lights, we station managers must pay attention.
Source: Harbin Website Design-Virtual and Real Website Design, please indicate when reprinting
Editor in charge: Yangyang author’s personal space at Huaju.com