In recent years, Baidu has become more and more user-friendly, and its requirements for the internal structure of the website are also getting higher and higher. Now if you want your website to have a good keyword ranking in Baidu, in addition to having a strong Chain support must also have a complete internal structure. Wang Tong, a well-known person in the industry, also said that internal links are now even more important than external links.
When building internal links on a website, we must not only consider spider crawling, but also highlight the important levels of website pages, and also take into account the ranking of keywords. There are some things that cannot be ignored in the process of building internal links on the website:
Avoid “junk” pages in the navigation bar
The navigation bar is the place where users click the most. Pages placed on the navigation bar receive a very high weight, almost second only to the home page. Therefore, we must put important pages that we need to optimize on the navigation bar. Inside, don’t place some “junk” pages to waste weight.
Many people put some company profiles, contact information, our honors and other similar pages in the navigation bar in order to let users know more about our website. This causes a huge waste of weight, because These pages are not the focus of our optimization, or even the objects of our optimization. It is very inappropriate to place these pages in such an important place as the navigation bar.
Breadcrumb navigation should fully consider the anchor text text
Almost every website knows how to make breadcrumbs, but not every website does a good job of breadcrumbs. A good breadcrumb should take into account the anchor text text.
I believe that many people will use the two words "Home Page" as the anchor text leading to the home page in their website's breadcrumbs. In fact, this is a very incorrect approach, because the word "Home Page" is not the keyword we want to do. We should use the important keywords on the homepage of the website as the anchor text linked to the homepage, which is very helpful for the ranking of this keyword.
In addition, any anchor text in the breadcrumbs should be made with the main keyword of the corresponding page. This is the most efficient use of breadcrumbs.
There should not be too many internal links on the homepage
The homepage has the highest weight in the entire site, so we also use it as the core keywords of the website. If the homepage of your website contains too many internal links, this will cause the weight of the homepage to be too dispersed, resulting in keywords used on the homepage. It is difficult to improve the ranking.
We need to spend a lot of thought on the internal links on the homepage. The homepage must ensure that spiders can crawl to all levels of the website through the homepage without dispersing too much weight. Pages that need to appear on the homepage but are not the target of our optimization must be blocked to prevent the weight from being lost to those pages.
Special recommendations can increase the weight of the page
Spiders will be interested in special text and links. No matter what page it is on, specially displayed links can get more spiders to crawl and get more weight distribution.
h1 tags, bold fonts, color fonts, etc. are all specially recommended. These are also some details we should pay attention to when optimizing. In addition, special areas of the page also fall into the category of special recommendations. For example, the upper left corner of each page is an area that spiders will visit in particular. Links placed in these areas will also have weighted bonus points.
Do not have a large number of links to this page on one page
Because this may be considered cheating by Baidu. Many people may want users to stay on a certain page more, so that search engines will think that this page is more important and give it more weight, so they will add a link to this page on the page. This will In fact, it is a very dangerous approach. Understand one thing and don’t deliberately do things that go against the user experience to satisfy search engines. Because the principle used by Baidu to judge whether your optimization method is cheating is whether you would do it if there were no search engines.
The above mentioned are all tasks that cannot be ignored when building internal links. If you do these well, the optimization of the website will become easier.
In fact, the construction of internal links is more about the details. The details can make the spider's crawling more regular, and also allow the pages of the website to get the ideal weight distribution, effectively improving the ranking of keywords.
The article is compiled by http://www.aidai.com/Aidai.com . Please provide a link for reprinting.
Editor-in-Chief: Chen Long Author Contact Lens Network’s personal space