Many websites do not have very strong external links, and the content is mediocre, but their rankings are good. After careful comparison and detailed analysis, I found that they have done a very good job in internal link optimization. Many big websites also attach great importance to internal link optimization. Look at others. The content page is not difficult to find. If you want a stable ranking and a good ranking, you must pay attention to the construction of internal links.
After observing the internal link construction of many large websites, we summarized the following eight key points:
1. The directory structure of the website is concise and clear, friendly to search engines. Search engines such as Flash cannot recognize the effect for navigation without using Flash. It is friendly to visitors. The links do not exceed three levels. Visitors will feel that the website is clearly classified and it is easy to find the categories they are interested in. to access.
2. Frequently detect invalid links and dead links, and repair these links to avoid inaccessible dead ends. All major webmaster websites provide dead link checking functions.
3. Make a friendly 404 page. You can add navigation and on-site search functions to remind visitors how to find the content they need. This is particularly important for search engines and user experience.
4. Each page needs navigation, so that visitors can know their current location and how to return, and it can also increase a lot of page views. This is like a capillary blood vessel. The connection must be smooth and search engine spiders can enter and exit freely.
5. Make a good site map. For Baidu and Google respectively, many CMS programs have the function of automatically generating site maps, which can be updated as the content is updated.
6. Add tags to each piece of content. When there is more content, tags will associate related content together. The advantages are self-evident. Many keyword search results contain tags. Group page.
7. The anchor text in the article content generally does not exceed 6. There is no need to bold the keywords. The word and URL of each anchor text must completely match.
8. At the bottom of the content page, you can add navigation to the first and next articles and related content, or links to popular articles, essential articles, etc. on the site to deepen and expand the reading function, keep visitors lingering, and increase the amount of PV.
Internal link optimization cannot be ignored. It takes time to reflect the advantages of internal links. The stability of rankings and weight transfer are inseparable from internal links. We should pay attention to both internal and external link construction, and avoid favoring one thing over another. This is a simple summary. Everyone is welcome to exchange and discuss.
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