Using your own competitors to select effective keywords requires certain observation skills and data analysis capabilities. How to better select the most effective keywords, or select conversion rate keywords. We also need to observe the keywords of competitors, this is certain and inevitable. Therefore, competitors can sometimes give us favorable conditions, but at the same time they are effectively lethal. You must maintain the highest level when doing SEO. Especially sitting in the "number one position" on Baidu, you will face even greater pressure at that time. How to analyze competitors and select keywords is a very important step, so I will share a real website here.
1. How to select keywords with high conversion rates
I have been optimizing this site (seborrheic alopecia http://www.tuofa66.com ) before, but my selection of keywords really failed. Why it failed? You can search my three keywords: seborrheic alopecia, what to do about seborrheic alopecia, and how to treat seborrheic alopecia. The three word fat numbers are as shown in the figure
The index of the first word is quite high. When we searched for the keyword "What to do about seborrheic alopecia" on Baidu, my site ranked seventh, but you found that there were 4 in the bidding. But I heard before that the Baidu Index is not included in Baidu promotion. That is to say, there are 165 searches for "What to do about seborrheic alopecia" every day, but this index is not included in Baidu bidding. I don't agree with this point of view. When users search for this word, more than 80% of the traffic has been taken away by Baidu promotion. Even if it is ranked on the homepage, it will not bring much traffic. Therefore, when selecting keywords, you must analyze how many bidders there are for this word. This does not mean that ranking first will not bring traffic, but it will require more resources to surpass competitors and avoid large competition. For keywords, you can choose keywords with high conversion rates, which often bring money.
2. Analyze opponent website information
When we choose website keywords, we usually search for relevant keywords through Baidu, and then look at how the top few keywords are done. We should pay attention to relevant data and pay attention to the quality of external links to competitor websites. In the past, we could use Use Yahoo External Links to analyze rival external links, but now you can only view website external links through related domains. You can also observe by looking at friendly links. Good external links can bring high weight, so everyone usually observes and analyzes competitors more and is fully prepared to surpass them.
3. Figure out the internal structure of competitors’ websites
There are many SEOs who don’t know the internal structure, but the internal structure has many meanings. You can use the layout of competitors to figure it out. For example, internal link construction of the opponent's website, long-tail keywords of the website, and CSS layout of the website. In fact, competitors have a lot to learn from. You can observe changes in competitor rankings and external link promotion every day. Everyone can figure it out, and you can also observe their external link promotion methods, general website promotion methods, anchor text promotion and long-tail keyword promotion. You can also do some statistics to select according to their keywords, which is also good. method.
4. Observe the bounce rate of your website
Why should you observe the bounce rate of your website? Now Baidu pays more and more attention to user experience. Then at the same time, the website jump rate is high, which proves that this website is not affected by the user experience at all. When users search for relevant information through this keyword, but it cannot really solve the user's problem, Baidu will make an evaluation.
Analyzing competitors is the most effective way to select keywords. As I mentioned in the first point above, when there are really too many bids on the website, if you continue to use similar keywords, it will not bring much traffic. If you can effectively avoid this situation, It is very necessary. If you can only bring in ten traffics a day, but your conversion rate is high and you close five orders, then your conversion rate is 50%, which is more effective than what bidding keywords you use to bring in effective traffic. Therefore, when selecting keywords, analyze competitor websites and avoid unnecessary losses. (SEO Cai Ge original A5 first release) Seborrheic alopecia
Editor in charge: Yangyang author SEO Cai Ge’s personal space