If you want to bid farewell to the era of external link specialists who are only responsible for forum reply promotion or QQ promotion, etc., then you should learn to analyze the optimization of your competitors' websites. When one day you have a comprehensive analysis of your competitors' SEO When you think of this situation, in fact, your consciousness has begun to recover. You hate the status quo of only posting external links. You are numb in advertising, you feel like vomiting in forum posts, and QQ is too weak to add to it. You feel The change in keyword rankings has nothing to do with how much money you make. If you are an SEO person, you should start learning to analyze the optimization of your competitors' websites now. Say goodbye to the SEO era and start by analyzing your competitors. There is too much foreplay at the beginning, so let’s get straight to the main point.
When analyzing whether competitors are strong and the difficulty of the keywords they create, the optimization of the website itself must be the first to be taken into consideration. The optimization of the website structure and page design for keywords can all reflect the strength of the opponent. . Searching for keywords in many industries, sometimes the top-ranked websites only have good external links (with purchases), but poor on-site optimization. This is actually our opportunity, and this is a market.
When you really start to complete the SEO work of a website, SEO should conduct an in-depth analysis of one or two websites ranked in the top five on Baidu. Studying every detail will give you surprises. These are effective optimization techniques that you cannot usually learn. Yes, or people mention that you won’t pay attention to it. When analyzing the SEO situation of powerful competitors, we all have a heavy and serious mentality...
You should at least check whether your competitors' on-site optimization is done well from the following aspects -
A. Does each page title tag contain keywords?
B. Is the URL standardized (static, 301, default preferred domain)?
C. Are the directories at each level of the website set up clearly and reasonably?
D. Whether the link structure of the pages in the site is reasonable and effective (dead link checking tools can be used to analyze dead links and wrong links)
E. Is the website hierarchy too deep? How many times does it take to click from the home page to the last content page? Can it be done in two or three times?
F. Whether each page uses H1 and H2 tags, and whether the tags contain keywords. (Anyone who has done on-site optimization knows the magic of H1 and H2)
G. What method is used for website navigation? Is it a JS script, Flash, image, etc. that cannot be crawled by spiders?
After reading these points, you can already have a general understanding of competitors' on-site optimization. For websites that have been on-site optimized, you can easily see some traces on each page. Ordinary websites will never do a good job in the above 7 points. Carefully, there are usually no traces of these, so with such a simple analysis, you can already see whether the website has done the most basic SEO optimization. Once a new person in the SEO forum asks how to analyze the opponent's website, I usually give him these 7 points ctrl+v. If the SEO can't even do this, and is unwilling to do it, what's the point of living...
Here is the advanced part of analyzing competitor websites -
1. Competitor website traffic estimation
Having a rough understanding of the traffic situation of the opponent's website can help you feel the strength of the competitor more intuitively. If it is not because of too many click-through ads, then this directly reflects the ranking strength of the competitor's website.
Unless you have your opponent's statistical tool to view the code, you cannot directly know the exact traffic. But SEO can use Google Trends to query the approximate traffic of opponents. If you don't know Google Trends yet, go to Baidu and Google immediately. Several domestic query tools that have gained a lot of traffic recently also have traffic estimates. I don't think they are very accurate. Judging from the traffic statistics of SEO forums, they are often nearly one to two times higher. Sometimes the difference in Google Trends' traffic estimates may be double, but this can already meet a large part of the needs. If you are familiar with this rule, you can know it in advance, which is much better than arbitrarily guessing your opponent's traffic.
2. Quickly diagnose competitor websites
The most important thing to quickly diagnose the status of an opponent's website is to include the 7 basic steps we just mentioned, and then add some work. To understand a rough inclusion ratio of your opponent's pages, check whether the robots file is written correctly, understand the pages currently included by your opponent, the current number of external links, and then check the ranking of the main keywords. This step does not require an in-depth analysis of the composition of the external links. First, have a general understanding. .
3. Understand whether competitor websites have brand effects
Users of websites with similar products are willing to trust websites with better company brands in the same type of websites; if there is already such a brand website in the industry you want to do, then your SEO will be more difficult, and this is not only This is a problem that SEO can solve. For example, if you want to build a webmaster website, I think it will be difficult to surpass chinaz and A5 in a few years through seo. If you optimize the keyword seo, you will not be able to surpass seowhy in a short time. I also understand this when working on seo forums. So avoid talking about it... As an SEO optimizer, you must understand the brand effect when doing keyword rankings, because the brand of the website, user viscosity and experience will affect SEO rankings. You can even imitate such competitors to achieve common progress in the early stage and lay a foundation for your upcoming SEO work.
4. Analyze the operating model of competitor websites
How did he rank at the top of Baidu's homepage for a long time? Why is his website so popular, and what means does he use to achieve it? First, you should analyze the user base of your opponent's website based on the situation of your specific industry. After understanding your opponent's After the website is positioned with the website you are going to SEO for, you can search for relevant information on Baidu and Google to see if there are any comments about it from the industry and users on the Internet. Then you can further check the content of the competitor's website, starting from the website introduction, contact information, operation history, etc. Through the analysis at this stage, you can roughly locate the operation model of the competitor's website.
5. In-depth analysis of competition and external link composition
After completing the above four steps, basically all the analysis work can come to an end. From our SEO perspective, we also need to conduct a complete and in-depth analysis of the opponent's external link structure. After this step, we can feel the power of the opponent's website more carefully. , you can have an overall grasp of the difficulty of your SEO work. It is recommended to use Yahoo to query external links. Although you can only see the first 1,000, external links with high weight are generally displayed in the front. After querying the external links of competitor websites, conduct detailed analysis, such as what are the high-quality links, the quantity and quality of friendly links, whether they are one-way friendly links obtained through purchase or other means, and how many are soft article links. , whether there are some traces of group postings and station groups, etc. Then when you think it is appropriate, stop the analysis, count the link data you have obtained now, estimate the feasibility of the operation, and think about whether you can apply these advantages and operation methods to your upcoming SEO website. McGrady believes that if you do these tasks carefully, you will initially bid farewell to the SEO stage.
Yesterday I wrote an article about Chinese SEO in A5: Anyway, I believed this article. In the ten days from the website being deleted to the newly registered domain name www.hxingm.com , I spent a week analyzing my competitors and making clear demands on myself. While using the most formal SEO techniques that are in line with "national conditions" to build the website, I think it is worthwhile to spend a week researching competitors. I believe that each research work should be broken down in the early stage, and then executed with strong long-term execution power. , surpassing all competitors is not a fantasy. I hope that all SEOs will soon reach the next level and become the best in the industry.
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