There is almost a common feeling that website optimization is getting more and more difficult. There are changes in the competitive environment. After all, under the guidance of search engine paid promotion, many small and medium-sized companies are paying more and more attention to website promotion. Website optimization that costs less and has long-lasting effects is naturally welcomed with enthusiasm. On the other hand, search engines are constantly changing their algorithms and improving themselves, making natural rankings more reflective of the value of the website and more fair and just. But one thing we have to pay attention to is that the links regarding website rankings now seem to be in trouble. First, major blogs began to block them, and then the Donews writing community also announced that it would severely punish soft articles for the purpose of optimization and advertising. Even A5 chat, which webmasters are keen on, slowly banned keyword links. Is website optimization really at the end of the road? The author believes that facing difficulties is not scary. Transforming ideas is the key.
1. Change concepts and link construction to win with quality
Although search engines continue to emphasize that website quality depends on the content of the website itself, and the way they judge website quality is also a comprehensive consideration, links are only a small element. But website operators don't seem to buy it, and the soaring number of links has made people a little crazy. Facts also prove that websites with an astonishing number of links eventually achieve good website rankings. This further encourages website construction and website optimization personnel to frantically build links. The author once observed an Internet company in Shanghai whose number of links soared from more than 2,000 to more than 30,000 in just one month. Regardless of where these links come from, we can feel how important past links are from the entire phenomenon.
Everything came to an abrupt end. In July and August last year, some website construction and website operation personnel discovered that the rankings of many websites with only one, two thousand or even hundreds of links were slowly rising. Is this fulfilling the statement of the search engine? What is certain is that search engines have or are changing the way they judge website weight. It was also at this time that website links seemed to be in trouble. Major blog forums and some information portals have imposed varying degrees of restrictions on links. At this time, if we are still thinking in the past and dreaming of winning by quantity in link building, I am afraid it will not work. In addition to quantity, the quality of links has always been valued by search engines. Instead of this, why don't we build some high-weight and quality links?
2. Broaden horizons and build links by leveraging strengths
A good wind can reach nine heavens with the help of force, and the sound of drums and heavy hammers can make the saints reach farther! The results produced by doing anything by taking advantage of force are obviously different from those of going against the trend. When all link building seems to have no way out, and website construction and website operators are in confusion, the doors of major webmaster information websites are as open as ever. The author is a keen fan of A5 Webmaster Network, and has contributed hundreds of articles to it intermittently. I have found that persisting in submitting articles can not only expand my thinking, but also continuously experience and improve myself. Another benefit is that the number of links to the website increases as the number of submissions increases. You must know that all these links come from forwarded articles. The authenticity and breadth of the links are unmatched by other methods. Whether the links are natural and authentic is also one of the important considerations for search engines to determine the weight of a website.
The method of leveraging link building goes beyond hard work to submit articles. The author also noticed that some well-known webmaster blogs often have new content that will be widely viewed instantly as soon as they are released. Some comments with URLs or keyword anchor text Signatures poured in. In fact, this is also a kind of borrowing behavior. Well-known blogs have relatively high attention and website weight. The benefits of establishing connections through leaving messages are far beyond these. A similar imitation is the forum signature. Each post will generate a keyword link. Many forums are also willing to accumulate popularity in this way. Leveraging strength is definitely a new way to expand link building. How to do it needs to be explored by those who are interested in broadening their horizons.
3. Invest appropriately in link building to find new ways
Relatively speaking, link building is not difficult but obtaining high-quality links is more difficult. This is also the reason why many website builders and website operators continue to work hard, but their website rankings have not improved. No matter how search engines ignore link factors, high-quality links are always an excellent way to increase the weight of a website. The author believes that when most link methods are in trouble, if you want to build more ideal links, you must learn to invest appropriately and pay appropriately. The method adopted by most webmasters is to exchange links. This way, everyone can get what they need. The quality of the link has a relatively high weight, but it will not fundamentally improve the ranking of the website.
There is also a paid link, which is now found on almost every webmaster tool website and webmaster information website. The biggest advantage of paid links is that the links are one-way import and they are basically high-weight links. Therefore, some websites that use paid links have good results in website rankings. The shortcoming of this kind of link is that it requires continuous investment, and with the intervention of search engines, the effect is not as good as before. The author also found that the soft article link pioneered by A5 Webmaster Network (A5 soft article external link URL: http://e.admin5.com ) is being adopted by more website operators. Its unique one-time investment but long-lasting effect Features are a good choice for improving website weight. It’s just that most of these links are built within website articles, and only through a certain amount and a certain period of time will the effect be significant.
Difficulties are always relative, and there are always people who turn difficulties into opportunities at any time! The dilemma of link building is something that every website operator has to face. Many website builders are helpless in the face of difficulties, but some dedicated people find more from it. Chance. Because when competitors are stuck in a deadlock in link building ideas, if we can change our thinking and find a suitable method, we will undoubtedly increase our chips to surpass and win. Shanghai's first choice for website construction, Brand Navigation Technology ( http://www.joyweb.net.cn ), it should be noted that although links are important and make us try our best to find ways, it is still the content of the website that truly determines the quality and weight of the website. Don't neglect one of them and get carried away.
Editor in charge: Chen Long Author Yue Zhixuan’s personal space