Baidu has made significant adjustments in the past month or two. Anyone who is a webmaster knows that Baidu usually updates once a week, and Baidu's algorithm is constantly being adjusted. Many webmasters spend a lot of effort optimizing their websites, but their rankings remain unchanged. We simply don’t have the energy and need to study Baidu’s algorithm thoroughly, because no matter how the algorithm changes, there will always be websites ranked at the top. We can analyze the reasons for these websites’ top rankings and how to summarize and use them. on your own website. Below, Zuo Mingyan comprehensively analyzes the differences in SEO between her own website and her opponent’s website.
The analysis starts with domain name advantages, host advantages, resource advantages, network advantages, art advantages, and user experience. Analyze opponents from domain name, server, number of external links, external link methods, external link sources, friend link quality, one-way links, etc. To start, through patient analysis and thinking, initially determine the keywords you want to promote, the approximate time required, and what you will do every day. Analysis is crucial, it is the guide for future SEO behavior and the guarantee of SEO efficiency!
1. Domain name advantages: When preparing to purchase a domain name, you must be fully prepared. com priority, full spelling priority, keyword pinyin priority, brand priority, etc. It depends on the specific site and the needs of different sites for domain names. There are differences. In short, domain name selection must take into account various factors.
2. Host advantages: If it is a personal website and in the learning stage, it is very good to choose an American host to avoid the trouble of Beian. The speed and stability are good. Autobot host is a good American host like other personal host providers. , it is not recommended to go to Taobao to buy for twenty or thirty yuan, and it is not recommended to find someone unfamiliar with the purchase. It is best to know the reputation before buying. A host with a bad reputation will make you very embarrassed. If you choose a domestic host, then ask your friends around you. Don’t recklessly search on Baidu to find out which host is better. You will probably regret it! A stable host is the guarantee of SEO efficiency!
3. Resource advantage: How many blogs do you have that are updated? How about registering a few accounts that Baidu knows? How many forums do you often hang out in and can you sign? Do you know how to use social bookmarks? Have you read articles about Weibo marketing and practiced it? Have you submitted your article to A5, chinaz, etc.? How is the quality of your writing? These are your resources! Make good use of it, all of the above will be explained in detail later.
4. Network advantage: How many online friends do you know who are building websites, designing, or promoting websites? How many bloggers and webmasters do you know? Every friend can help you a lot, but of course the establishment of interpersonal relationships is complex and subtle. You have to figure this out yourself.
5. Art advantages and user experience: By using a certain program, can you modify or create an exquisite and beautiful template? A beautiful template can leave you with a lot of regular visitors. This can be included in the category of user experience. User experience must start from every detail. This requires patient analysis. Simulate transposition to find faults and optimize from the visitor's perspective.
6. Domain name and server: The age and PR value of the domain name, and the Alexa ranking of the website must first be understood. If a domain name with high PR, high Alexa, and several years is your opponent, you must avoid keyword conflicts, otherwise you must avoid keyword conflicts even if you are busy. After half a year, you may find that this keyword cannot surpass others!
7. Information related to external links: Check the backlinks of Baidu and Yahoo from chinaz’s webmaster tools to understand where the opponent’s backlinks come from, what are the friendly links, what are the one-way links, and what are the weights of which websites? , how is the PR, how is the traffic, etc. You can basically see most of the link information they promote in Yahoo backlinks.
In short, use all your senses to understand the promotion methods of your opponent's website. For example, if your opponent's website has a Weibo address in a very obvious position, you might as well go and see how their microwave marketing is doing. If they provide a QQ group, you might as well go in and explore everyone. How are they evaluated, etc. Pay more attention and analyze carefully. It is best to keep records of all analyses, and make tabular statistics to facilitate data comparison. At this time, the ability to organize data is also reflected. The purpose of preparing data is to determine keywords. The determination of keywords connects the past and the future and requires a large amount of previously analyzed data for reference. It is also a guide for promotion operations. Tomorrow I will write about the process of determining keywords in detail. I will also write down the tools needed and the process of determining keywords in detail.
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