Websites that want to optimize and market themselves using the search engine platform usually follow a four-step strategy: first, inclusion, second, ranking, third, traffic, and fourth, conversion to enhance the brand effect. Regardless of whether the content of the website is king or the links are king, the registration and ranking of the website in search engines is very important. Without ranking, it is empty talk about Internet marketing.
There is a Road to Heaven today talks about the five major causal factors that affect search engine rankings in website optimization.
The first factor is traffic. Website optimization results without traffic will be unstable and unreliable in search engine rankings.
Take SEOWHY, a website that everyone is familiar with. Its website has been revised several times from last year to now, but every time the website ranking drops briefly, it will recover strongly in a short period of time. What is the test? The test is traffic. In a word, there is no traffic in website optimization. Everything is just floating clouds, mirrors, and empty happiness.
The second element: Content is the cornerstone of the quality of a website and the guarantee of its ranking in search engines.
The amount of content can tell whether the website is full of flesh and blood. The quality of the content reflects the practicality and authority of the website. At the same time, content is also a necessary condition for the website to generate traffic. Without substantial, credible, and abundant website content, there will be no steady stream of website traffic. In one sentence, it is necessary to base the content and ensure originality and quantity.
The third element: Links play the role of website context links, weight transfer, and web page trust votes. Links can quickly improve your website's ranking in search engines.
1. Every website is a combination of web pages and web pages strung together by links. The weight of each web page is reflected in the URL link of each web page.
2. As the internal optimization of the website is part of our control. Each linked page is an internal backlink to another page, an internal information vote.
3. Internal links are still the highway for spiders to collect websites.
4. The structure and navigation of the website are also made up of links, and the user experience also plays a role in many aspects of the links.
5. The website not only needs to generate its own trust index, but the external trust index is also very important. The external links of the website play the role of charging into the battle and waving the flag.
The fourth element: The bounce rate of a website is the most important manifestation of user experience. It also affects the trust index of search engines on the website and website ranking to a great extent. In layman's terms, a user's behavioral process starts from clicking on the website to leaving the website. If consumption behavior finally occurs, or a potentially strong sense of trust is generated. So your website is basically a website that is very practical for users, and it is basically consistent with the user's search behavior characteristics. For search engines, such a website is a website with high usability and trust. The website will naturally get the ranking it deserves in the search rankings.
Element 5: Website exposure. For a website to survive on the Internet, social media exposure is essential. This is like taking the bus to work every day and watching that Suntory beer commercial. The higher the social exposure of the website, the higher the popularity of the website, the marketing effect of the website will be achieved, rankings, traffic, and corporate orders will follow.
In short, the five major factors mentioned today cannot include the algorithms used in search engine rankings. They can only be several important factors to be considered in website optimization. Everyone knows that Baidu’s search engine ranking algorithm has more than 200 considerations, and we can’t possibly know them all. What we have to do should be to do a good job on the website, good content, good user needs, and good every optimization detail.
The author of the article has a road to heaven. The source address of the post is SEO Forum http://www.seoniuren.com/thread-18261-1-1.html
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