I have been in SEOWHY for a long time and found that there are many friends who optimize corporate websites. I am currently optimizing for a company, and most of the main keywords are ranked on the Baidu homepage. Today I will write down my experience in the past two months. I would like to share it with you, hoping it will be helpful to confused SEO novices:
1. Keyword strategy to avoid portals and competitors
When optimizing corporate websites, they often run into industry portals and competitors. Most of the industry portals will occupy a favorable position for certain keywords due to their high weight, large amount of information, many search engine inclusions, and fast updates. We can definitely do this. Avoid its sharp edges and choose more accurate keywords for optimization.
Take my case analysis: Xingyuhe is a manufacturer of liquid crystal modules (LCM) and liquid crystal displays (LCD) in Shenzhen. According to habits, generally people in the industry will search for the two keywords LCM and LCD. Take the keyword LCM for example. , the Baidu homepage displays 4 promotions. Except for the promoted companies, only one company is ranked on the homepage. The rest are all pages such as Baidu Encyclopedia, dictionaries, maps, etc. The second and third pages are occupied by many portal sites. , Just imagine, even if the corporate website is ranked on the fourth page, the search is of little significance.
So we can consider more accurate keywords, because the company is in Shenzhen, and China's LCM industry center is also in Shenzhen, so we can consider using "Shenzhen LCM" as the keyword, narrow the keyword range again, and position the keyword On keywords such as "Shenzhen LCM company", "Shenzhen LCM manufacturer", "Shenzhen LCM supplier", "Shenzhen LCM enterprise". After more than a month of hard work, the company's keywords "Shenzhen LCM", "Shenzhen LCM Company", "Shenzhen LCD" and "Shenzhen LCD Company" have all stabilized in the top four on the homepage and brought considerable traffic.
2. Choose the right external link
Generally, everyone gives priority to friendly links when making external links. Friendly links are indeed a good choice. However, in the LCD module industry, it is not easy to find sites close to the industry to be friendly links. Especially when looking for industry portals, encounters are inevitable. Embarrassingly, the portal website often refuses: "I'm sorry, we don't consider exchanging links with the enterprise website", and the tone is firm enough, leaving no room for maneuver. Why? The portal site has enough information and collection volume, and does not care about the weight and poor traffic brought by a small enterprise site.
what to do? It is a good idea to maintain a blog. Set up a blog on major portals such as Sina, Sohu, NetEase, Baidu, Hexun, etc., publish original or pseudo-original articles, and create links pointing to pages that need to be optimized. Remember that the anchor text is best for you. Keywords that need to be optimized. For example, when I publish blog articles, I will add links to keywords such as "LCM LCD module" to point to the homepage or product page of the website, which can achieve good results.
Of course, if you have enough time and ability, you can write soft articles and publish them on major portals to increase the chance of reprinting. The effect is related to the quality of your soft articles. The effects of soft articles will be slower, but the impact will be far-reaching and lasting.
3. Keep updating
Most corporate websites spend hundreds or thousands of dollars to build a few pages and put them online. If they are not updated for a long time, the website has no chance to show up on search engines, so it is naturally stagnant. If you are doing SEO, but your boss doesn’t know anything about SEO, then you’d better suggest that he take down the old website, and then set up the columns and add update points according to your own needs.
For example, in the case of Xingyuhe, I completed all the design and coding by myself. I added three frequently updated columns to the website: "Company News", "Industry Information", and "Product Knowledge", and insisted on updating 3 to 10 articles every day. No wait.
It is important to update every day. Search engines will crawl the content based on your updating habits. It is best to keep the update time at a fixed time period.
4. Pay attention to the long tail
According to my experience, the main keywords do not bring much traffic, but the long-tail keywords bring a lot of traffic every day, such as the case of Xingyuhe, "lcd LCD panel", "Shenzhen produces LCD panels" Long-tail keywords such as "manufacturer", "Shenzhen small LCD screen manufacturer" and "LED backlight screen manufacturer" have brought a lot of traffic.
In addition, articles that are usually added to "Industry Information" will also perform well. For example, searching for words such as "2009 Spring Hong Kong Electronics Show" that have little to do with Xingyuhe will rank second on the homepage, etc., due to This shows how important it is to keep updating for a long time.
I am writing this for the time being. I am also a newcomer to SEO, which makes the experts laugh. I hope it can be helpful to friends who are just getting started, and we can make progress together in practice.
Original source: http://www.027stu.com/post/20100120712.html Welcome to reprint, please indicate the source.
Thanks to Emmar for contributing