Baidu's recent algorithm reform has been fast and ruthless, sending all websites that do not meet the requirements to death row. No matter how the algorithm is reformed, it can never escape content, and it is high-quality content. Baidu’s algorithm reform still focuses on content and should be a long-term policy.
I have written about content and high-quality content before. At that time, Baidu had not yet carried out drastic algorithm reforms. Today, some content seems out of date.
Regarding content, SEO veterans believe it is the most difficult problem to solve. How to maintain new content is probably an important issue. As a service provider that provides content to users, search engines have to consider how to filter and display content. Therefore, the focus of Baidu's algorithm reform is content display, which has always been a difficult area for it to break through. Even after two months of upgrades, there are still spam websites and accidental damage. Baidu will not follow Google's principle of "existence is reasonable" and not conduct K sites. Baidu adopts the principle of harmony. As long as the good ones appear, the bad ones will be directly eliminated without redundancy.
Since website content is still one of the cores of website construction and website optimization, we must be clear about what kind of content Baidu considers to be high-quality content. In fact, the author thinks there are only a few points:
The content is readable. For example, if you provide a joke that I have never heard before and it is funny, I will be willing to read it;
Have interest in the content and want to continue reading. For example, I saw a good joke and I want to see another one;
The content can arouse user evaluations. After reading a certain content, I want to write a comment, and I find that someone has already written a comment;
The content can trigger interactive discussions. I would like to express my opinions in other people's comments, and everyone can form discussion opinions among themselves;
Users are willing to bookmark the website or subscribe to the content. Because the content is relatively good and cannot be read all at once, and the author will update it, it is necessary to subscribe and bookmark it;
Users are happy to spread and share content. When they see good content, they want to let people around them know about it in various ways.
If the content meets the above standards, it must be high-quality content. Although search engine spiders do not understand what is wonderful about the text content, users can completely know whether the content is good or not, whether it is high-quality or low-quality.
Everyone who builds a website cannot escape the construction and supervision of content. Baidu is also a website, so naturally it cannot escape the construction and supervision of content, but its responsibilities are greater and heavier. As long as we improve the quality of website content to the user level and pass the search engine level, there will be no problem, and we will not be restricted by search engines.
After we know that Baidu's algorithm reform still focuses on content, we should be more clear about our own work, and should also focus on content construction. Only by always thinking about users can we make the website evergreen.
This article was originally published by Shaanxi SEO Consultant-Sanqin SEO. The original website is: http://www.3qinseo.com/1500.html . I hope everyone will watch and take action.
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