What are long-tail keywords, and how do you understand them? Long-tail keywords are definitely not just words. They are based on quantitative analysis, grasping user habits, grasping user psychology, and developing content from a long-tail perspective in accordance with search engine principles.
1. What is the true meaning of the source of long-tail keywords?
Long-tail keywords are a term. As the saying goes, a long word with a numerical limit that can be combined to find what you want is called a long-tail keyword. Is the long tail an arbitrary combination? No. It is based on the user's habit of finding things, to find what they want, accurately, and based on the search engine's own word matching capabilities, forming words that have little competition but bring traffic. Long-tail words have one concept, which is to bring users more accurately. The more qualified search terms are, the more relevant the content users find will be.
2. Where is the starting point for finding long-tail keywords?
Everyone uses the Baidu drop-down box, Baidu related search, long-tail keyword mining tools, and reasoning methods. Depending on where the keywords are placed, the choices vary. Combine different methods to explore words with low competition and high traffic. Through these methods, combine user habits. Follow the search method to write articles. This is the key to choosing long-tail keywords.
Angle one:
These keywords are directly used to create columns in the root directory. First, in order to make the website structure clearer, and secondly, according to common sense, the weight of columns is slightly higher than that of content pages.
Angle two:
As a content page, when we use tools, we can expand some of the known keys here. The expansion has two benefits: to continue to obtain more long-tail keywords, and to improve the relevance of the website. Often users enter the website through long-tail keywords, not the home page, but the content pages with keywords. This is the so-called manifestation of bringing accurate users. It is difficult to rank internal pages, but these small and long-tail pages will be favored by search engines. This is why the long-tail attribute is shown in the fact that the competition is not very fierce, but the traffic cannot be underestimated.
3. What is the use of long-tail keywords?
Generally speaking, most of the users who come to long-tail keywords come after multiple keyword combination searches. The quality of customers is relatively good. Although the traffic is not as much as that of general words, these are long-tail keywords. It is extensible and highly targeted, allowing users to come more accurately and make conversion easier.
For example, you are looking for hair removal cream. So will you search for "mole removal ointment" or "Which mole removal ointment is good" or "What is the best price for mole removal ointment"? Obviously, the stronger the need to satisfy users, the easier it is to attract users. Furthermore, in terms of user experience. "Sister with many moles removes moles in two weeks" to capture the psychology of users. Most of the people who come looking for this mole removal product want to solve problems, so efficiency is the most powerful driving force for conversion.
What is the significance of long-tail keywords, and why SEOs are accustomed to saying that they should look for long-tail keywords and do long-tail keywords. This is my initial understanding. From the user's perspective, from the search engine's perspective, and from the benefit perspective, the long tail can bring traffic and benefits. Long-tail words are a degree of optimization, one of the manifestations of moderate degree.
(Editor: Chen Long) Personal space of the author Wang Zhuping