Website content can be said to be the simplest, or it can be said to be the most difficult. So where is the simplicity and where is the difficulty? Speaking of simplicity, it is as simple as copy + paste. Speaking of difficulty, it’s so difficult that you can’t solve the website content problem even if you scratch your head. If you can solve the problem of a website properly, you can solve a big problem. Because content now accounts for an increasingly important proportion, Baidu’s big K sites started to attack the content twice. Really excellent websites are all about content. If you look at Sina, they never send out external links. If someone has the best content and others reprint it, external links will naturally arise. If you look at those weight loss sites that are Taobao customers, they are all garbage sites. The reason is that the content is copied. Today I want to talk to you about the difficulty of content. I just want to discuss with you how to solve the problem of website content.
If a website does not have excellent content and your SEO skills are strong and your keyword rankings are improved, users will leave when they enter your website. Therefore, content is the key to the success or failure of a website. The average person probably has three ways to solve the content of this website. The first is copying and pasting, the second is pseudo-original, and the third is original. I believe that 80% of people use these three methods to solve content problems. The first method is not friendly to search engines. Search engines don’t like to see duplicate content all the time. It likes sites with scarce content. The second kind of pseudo-original content is disliked by search engines the least, because many people create content that is so rubbish that they cannot be read. This is completely deceiving the search engines, and the search engines swear to punish them. The third type of content is the best, but it is also the most difficult and the one least done by people. There are two reasons. First, original content does not equal high-quality content. Second, original content takes too much time and energy. The first and second types are hard to talk about as excellent. What about the third type of originality? It only has some benefits in search engines, but it also needs to be combined with what I said below to become truly excellent content.
The most important thing about content difficulties is that you don’t know what user needs are. Sometimes you don’t know what kind of content users like or what kind of content can solve their problems. This is a difficult point for us to create content, so the real difficulty or the biggest difficulty of content lies in this. We need to analyze user needs before making content to meet user needs. Another point that is even more mysterious is that users themselves do not know what kind of content they need. I would like to tell you a little more here, what is the real success of Steve Jobs? He is a person who can judge the needs of consumers and make decisions for users. Steve Jobs never conducted market research, nor did he ask users what kind of mobile phones they wanted, because sometimes users themselves had not thought about this issue, or users themselves had not thought about this issue clearly. Sometimes the only people who really knew about this issue were It will be you, because you know this industry best.
For example, two hundred years ago, if you asked users what kind of transportation they needed, others might say, what kind of carriage, how many horses, how luxurious, etc. People would never think that there would still be cars, but if you are engaged in manufacturing cars, you have to think for consumers that using cars is what users really need, but you cannot ask this if you ask users. A truly visionary person should make decisions for users, but make the right decisions. The most successful thing Jobs did was this. He could make the right choices for users every time, thinking about what consumers want, and considering consumers’ concerns.
Thinking about the case of Steve Jobs, wouldn’t it be a good idea to apply it to our website content? Can anyone who is doing SEO say that they can make decisions for users and provide them with the content they really need? If someone can really do this, I will I believe its website will be a huge success, just like Steve Jobs. Here I want to talk about the ranking list of weight loss drugs on Taobao. In fact, the ranking list is to make decisions for users and save users time? But no one really spends time to do research, and no one spends time to make decisions for users. Users make decisions and sell products whose products have higher commissions. Which Taobao customers do not do this? Who can provide real value to Taobao customers? Mogujie and Meilishuo provide the content that real users need and make decisions for consumers. In fact, the weight loss drug ranking list has the potential to do this, but it is a pity that no one does it.
The most successful content is content that makes decisions for consumers. You may wonder how this can be achieved. How did Steve Jobs do it? Look in the mirror every morning and say what you want. If you tell yourselves what users want when making content and think about this issue every day, even if we cannot reach the level of Steve Jobs, I believe we can surpass most people. Because there are very few content that can meet the needs of users, let alone that we can create content from the perspective of making decisions for users. If you build an evergreen website, it is very necessary to create content from this height. I think this kind of content practice is already the highest level. It may not be possible for everyone to do it in a day or two, but it is very necessary for us to know such a direction, keep moving forward in this direction, and keep getting closer to the highest level. When you stand at such a height, all the pseudo-original and original works you have done in the past will be in vain. I hope everyone will have a deeper understanding of the excellent content after reading it. The content of the article is originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . Reprinting and discussion are welcome, because the content is too important.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012