A website must serve users, and website design based on user experience is the beginning of a successful website. How to improve your website, we need to know what users are saying, in order to know what problems the website has for users, so we must learn to listen to users. Xiao Han’s friends on Bobaiyou’s user experience are also very satisfied with it, so I often ask me to write some articles on user experience. Let’s talk about how to know what users are talking about from several aspects.
Bounce rate
Of course, I have already written two related articles about bounce rate, and I will repeat it here. As your website's bounce rate increases, we know that users are saying: "This website is no longer what I need, it is irrelevant to me." Bounce rate is the percentage of single-page visits, meaning visitors leave without going further to the next page of your website. Sometimes, it may be brought out by advertisements on your website. Therefore, when analyzing statistical data, if you find a high bounce rate, you need to take a closer look at the reasons for various aspects of the website.
Ratio of new and old visitors
A large number of new visitors proves that your website promotion work is well done. More and more people are discovering your website, but it takes a lot of work to get them to return. The more customers who return, it means that they are In saying: "Your website is attractive enough, I think I will come back often". The question we need to consider is: how to get more users and get them to come back again.
Time on site
The time a user stays on a website page is also very important. Of course, the time a user stays on a page is not enough to show the importance of your website. If a visitor does not close your page after opening it, but he goes out to play or doing other things, which also proves that he is saying: "I don't pay much attention to your content, and this visit has no effect on me." Only when users stay on your webpage for a long time and click continuously does it mean that your website is important to them.
Pages per visit
This is the problem mentioned above. The number of pages a user visits each time is the depth of access. The larger the value, the more popular your website is. If you see a higher average page in your statistics, Views, this shows that users are saying: "Your website content is attractive and interesting." This also tells us that every article on the website must be done carefully. Of course, you can also refer to what Xiao Han wrote about how to write attractive articles for the website.
content views
This is similar to the number of pages per visit above. Analyzing the views of each page allows you to know which content users like to read the most, discover topics that users are interested in, and strengthen the writing of such articles. This It can greatly reduce the bounce rate of your website.
traffic source
This is very valuable data in statistical analysis. It can tell you how users come to your website. If most of them come from search engines, it means that your SEO efforts are working. If you see many traffic sources There are various recommendation websites, so we have to study how to improve visibility on these recommendation websites.
Xiao Han believes: From a small website to a large company, only those that can listen to users are the best and can develop and grow.
Author: Xiao Han Source: http://www.xiaohan86.com/201006722.html Please keep it for reprinting.
Thank you Xiao Han for your contribution