Today, when the major Internet giants are fighting for their own power, as an individual webmaster, the opportunities now should be more on local websites, and we have established a community in Luanchuan County. Luanchuan Bar was launched in October 2009, and it has been more than a year as of today. However, like most personal local websites, it still faces low income. Due to the short time it took to build the website and the fact that we were facing a county town, coupled with the idea that we wanted to focus on content first and not consider profits at the beginning, we had almost no income in the first year after building the website. It was not until later that I considered the issue of profitability that “only by seeing the income can I be more convinced of my choice.” In the three months since its implementation, it has achieved return on investment and is still making a slight profit.
After comparing before and after, I found that if a local website wants to make a profit, finding the profit point that suits you is the most important prerequisite. Below I will share with you my experience in finding profit points in Luanchuan Bar, and I hope to discuss it with you.
1. You must clearly understand all the ways your website can make money.
In fact, there is only one way for all websites to make money, and no website can escape this model. That is selling products, the difference is whether the product is your own or someone else's. One is to sell products yourself, and the other is to sell products for others. If you think about it carefully, advertising is actually just selling products for others, and advertising is also a product. Therefore, when everyone considers their own profit methods, start here to see what you can sell.
(1) Sell your own products
1. Advertising space on your own website. The advertising space on your own website is also a product, and it is also the most common way to make money.
2. Local specialties.
3. Own knowledge. It ranges from programming and developing software to writing soft articles and organizing activities. As long as you have the ability, you can use your knowledge to make money.
4. Own labor force. Click, 50 cents, etc.
(2) Selling products for others
1. Advertising alliance advertising. Baidu, Google, Taobao
2. Local advertising. This is a very effective method, and our Luanchuan Bar is now mainly promoting this method. Of course, if you want to do this well, the webmaster needs to go out and talk directly to the merchants, which is also quite challenging.
2. It is necessary to clearly understand that a good profit point must have the following characteristics:
1. Characteristic. This is important. No matter what you do, you must have characteristics. Only if you have characteristics can you be noticed, not be surpassed, and last long.
2. No competition or little competition. As a personal webmaster, it is better not to fight in a red ocean, so find your own blue ocean, even if it is a very small field, if you are the only one using it, that is enough.
3. The price has obvious advantages. Even new products need to have a price advantage, which not only increases the success rate, but also effectively prevents competitors from imitating and following up. The advertising space we are currently promoting in Luanchuan Bar is very cheap, and it is calculated on an annual basis, but the profit is very small, so the next condition is required - large demand and supply.
4. Large quantity. Both demand and supply must be large, otherwise it will never last.
5. Not easy to be copied. This is also important. Otherwise, no matter how good the profit-making method is, if it is quickly copied by others and forcefully inserted by Tencent, it will be peeled off even if it is dead.
6. Can provide value to users. This is fundamental. Products without value have no market and will not last long. Either improve convenience or bring enjoyment, this is a must.
3. Analyze and screen the profit methods on your website according to the conditions of good profit points.
Fourth, strive to create your own profit points, and use good steel on the blade.
1. Multi-format. For example, for advertising, it can be a picture advertisement, or it can be made into soft articles, or it can be through activities. Even picture advertisements can be divided into static pictures and dynamic pictures, but obviously the effect of dynamic pictures will be better. Therefore, it is very important to formalize your profit points. It is best to make it into a package, which can not only enhance customer trust and improve customer revenue expectations, but also increase the price of your products.
2. Be distinctive. Only by having unique features can you attract people and avoid low-level competition.
3. Full site resource support. Integrate the resources of the whole site and guide users to your profit methods.
4. Offline resources are tilted. In daily activities and flyers, you should focus on promoting your profit methods. If necessary, you can recruit full-time business personnel to promote it.
Thank you all for reading this article. This is my personal opinion. You are welcome to discuss it. QQ: 39973216. This article was originally created by Luanchuanba www.luanchuanba.com and was first published on A5 Webmaster Network. Reprinting is welcome. Please keep the link when reprinting.
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