What does it take to improve your ranking? Not only relying on the optimization of page content, if you want to improve keyword rankings and obtain good rankings, content is only one of them, and links are the second. Links are also the fastest way to increase website rankings. If you only think Content is king, focus on content optimization, and pay little attention to links. The resulting ranking will be very unsatisfactory, so links are very important.
Links are divided into internal links and external links, and here we will talk about internal links. Usually there are several forms of links in our website, such as navigation links or intra-site links, links in linked pages, and links in web content. These are also They are all the most basic link formats. So, how much do these link formats contribute to the ranking of the website?
First of all, the navigation link is the only page of the whole site, and it is also the highlight of the entire internal link. The contribution of this part is certain. Therefore, when making internal links, you should include useful keywords, keywords and key promotion pages, Put the topic into this link to increase the cohesion of each page and improve the indexing of related pages.
Secondly, the link in the link page is not that useful. Many sites have dedicated link pages. Generally speaking, this is used more for external links, but not so much for internal links. Yes, in terms of internal links, using this page as a sitemap is beneficial to search engine spiders, but the contribution to the entire page is not that big.
Thirdly, for links in web content, here we need to talk about anchor text pages. Adding anchor text for certain keywords can not only increase the internal links of the website, but also increase the indexing degree of spiders in the content. Many webmasters Everyone likes to add anchor text to articles to increase the weight of the home page.
Finally, let’s talk about the use of 404 error pages. For all of us, this 404 page is an error page. It usually just puts a few words and nothing more. As everyone knows, this page must also be used well, and the key optimized keywords, Placing the topic page on the 404 page will not only increase user friendliness, but also reduce the bounce rate of visitors.
Internal link optimization is multi-faceted. It is not just about adding an anchor text to the article. It is necessary to add appropriate links in the "appropriate" position in the "appropriate" way, so that the link popularity in website optimization can be doubled with half the effort. , so that the web page can have an ideal ranking.
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