It is getting more and more difficult to build a website now, and the webmaster industry has become a "wide in and narrow out" industry. The so-called broad entry means that the threshold is low. You can buy a space, choose a domain name, develop open source code, and collect a large basket of content to build a website. What about "narrowing out"? The website has been built, but what is the proportion of websites with traffic? Most of them are still struggling to make ends meet.
Nowadays, if you want to make a hot word, it will take a year and a half, and it is impossible, and it requires investment. If you simply find a few friend links or go to major forums to get signatures, you will not be able to compete. Therefore, we can only define the keywords as long-tail words. As for what long-tail words are, I won’t talk about them. How much traffic can long-tail words bring us? You can use "Aizhan.com" to check the Baidu rankings of your competitors, where you can list some of the keywords that get traffic for the website you are querying. Are you excited when you see others getting tens of thousands of traffic through long-tail keywords?
There are many online versions of how to create long-tail words. In fact, the methods can be summarized as follows:
1. Ensure that your website can be properly indexed by major search engines. Don’t underestimate Soso, Yahoo, Youdao, Sogou, etc. The traffic of one of my small sites basically comes from them. Although Baidu’s inclusion is good, the competition is too great, and the rankings are all below the tenth place, and GG is unstable due to , the number of users has also dropped sharply. Although the ranking is better than Baidu, there is not much traffic coming in.
2. Determine the scope of keywords based on the website’s own theme. This is very important. You should focus on developing relevant keywords for what content your website covers. This will increase the overall weight of your website.
3. Use the identified keyword range to query related long-tail words. This requires the use of tools, and it is a bit difficult to rely on human power. It is recommended that you use the "keyword mining" tool in "Aizhan.com". For example: you determine that a keyword is "Yang Mi", and through the query you will find many long-tail words related to "Yang Mi". Yang Mi’s Weibo, Yang Mi’s pictures, Love Supports Yang Mi, Yang Mi and Feng Shaofeng, etc. Of course, you should also choose with purpose. Don’t choose every one, because the competition for some words is still very high. It is usually acceptable to choose a collection number of less than one million and a traffic volume of more than 200. But don’t forget to check in Baidu and GG which websites’ posts are included for this keyword. If the first two pages are basically complete, If it is a post on a major portal website, just give up this word. Because the competition is quite big for a small website like ours.
4. Search for relevant information, original or pseudo-original articles based on long-tail words. Based on this information, it is best to use your own language to describe the long-tail words. Because it is impossible to be completely original due to time constraints, it is appropriate to use some pseudo-original posts.
5. Track and query. Once the post is posted, don’t let it end. We need to check the inclusion status of the post at any time, such as the inclusion status, ranking status, and click status of original articles; the inclusion, ranking, and click status of pseudo-original articles, etc. We need to conduct analysis and summary to let you Posts should be included as much as possible and get a certain amount of clicks. For example, if it is included and the ranking is good, but there is no traffic, you have to consider whether your title is attractive, etc.
6. Reprint in a timely manner. When we check that a post has been included, we will forward the already included posts while posting new posts. It is best to forward posts that have been included for more than a week. You can forward them to blogs, Weibo, major online excerpts, Baidu collections, and related sections of some forums that can have links, etc., to increase the exposure of the website and backlinks. This is beneficial. The ranking of posts and the overall weight of the website increase.
7. Be persistent and have a plan to follow up. Building a long tail is not something that can be done in three or five days, let alone one hundred articles that you want to publish today and then not publish for a few days. This is not possible. This is an accumulation process.
Okay, this is the end of sharing. If you are interested, you can combine it with "skillful use of the sprocket concept to create internal page links to improve keyword rankings", which may have better results. The article comes from: Green Zone http://www.lsddb.com . Reprinting is welcome. Please retain the source for reprinting. Thank you!
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