The keywords of the website determine the traffic of the website to a certain extent, and reasonable keyword optimization will greatly increase the traffic of the website. The keywords discussed in this article include the main keywords on the homepage and the long-tail keywords on each page. They are for reference only.
First, the selection of main keywords on the homepage
For a new website, the weight of the website is not high, it is not easy to obtain ideal traffic in the short term, and it is not easy to have a relatively ideal ranking for keywords, especially for keywords with high popularity and high competition, it is even more difficult, then Regarding the selection of keywords for the new website, I personally think that 3 to 5 keywords should be selected, divided into different levels according to different difficulties. Put keywords with low competition first, keywords with high competition at the back, and put keywords that are good at Baidu homepage first. It is best to be in the top 3. In fact, only the top 3 on the homepage can easily get good traffic. In this way, the website can get a good flow in a short period of time. As traffic increases and time accumulates, the weight of the website continues to increase. At this time, placing keywords with low competition behind the homepage title can still maintain a good ranking. We can adjust the ranking of keywords on the homepage to reduce competition slightly. Move forward fiercely. When the weight accumulates to a certain level, you can put the most competitive keywords first. At this time, the traffic of the website is already relatively ideal.
Second, the skills of long-tail keywords on the column list page
The weight of the column page is much lower than that of the homepage, so the keywords on the column page should be selected with low competition. You can consider the way in which phrases and phrases are combined. Compared with phrases, the competition of phrases can be slightly lower and better. Yes, but the traffic it brings is pretty good. If the long tail of each column can bring traffic, then the traffic of the website will be very considerable.
Third, long-tail keywords on the content page
The long tail of the content page mainly refers to the title of the article, which requires the editor of the website to write the title of the article well. In addition to accurately locating the content of the article, the title should also contain keywords as much as possible, and they should be long-tail keywords of the phrase type, which may be directly searched by users as long-tail keywords. For example, the title of an article can be as follows: a, a diary entry; b, an emotional diary entry; c, an original emotional diary entry. The positioning of the three types of titles becomes more and more accurate in sequence, and the possibility of becoming a long tail becomes greater.
Fourth, various keywords on the website can be considered in the form of crossover or radiation.
The intersection of each keyword means that one keyword contains part of another keyword. Because the search engine has word segmentation technology, when the search engine gives weight to the entire phrase, it will also give some separate weights to the words that can be separated by the phrase. For example, a keyword "stock introduction", which is a whole, is divided into two separate words "stock" and "getting started". These two separate words will also receive separate weights, then another key The word "Introduction to stock trading" is a whole, and it is divided into two separate words: "stock trading" and "getting started". The third keyword "stock knowledge" is the same, and the fourth word "stock trading knowledge" is the same. In this way, no matter which word is optimized, points will be added to the other word.
The form of keyword radiation refers to taking one keyword as the core and radiating out multiple keywords. Such as "stocks", "stock introduction", "stock knowledge", "stock analysis", etc., with "stocks" as the core, radiating out multiple phrases.
Briefly summarize four points, personal views. Please leave a link for reprinting on the small site http://www.51dayday.com/ .
Thanks to Emotional Diary Network for your contribution